Does your business have a mission? I don't mean a Mission Statement. I mean a deep, true purpose for being in existence. I've come up with this one for me and my business: There are 21 million solo entrepreneurs in the USA, but only 9% make over $100,000. My mission is to change that 9% to 10%. What's your guiding light in your business? …
What’s Your Intention?
I went to a professional video techniques workshop one weekend with Rick Toone and Ken McArthur. They focused on the importance of planning when creating a video as a marketing tool for your business. They talked about being strategic in your intention for the purpose of each scene, the overall message of your video, and what will you do with …
Vision Boards: Open Your Mind to Possibilities
About 21 years ago, I set out to make a Vision Board for myself about my perfect business and my perfect life. At the time I was working a corporate 9-5 job, plus running a photography studio in the evenings, and photographing weddings every weekend. My corporate job was safe but a little boring, and working most evenings and weekends left me no …
Bigger Audience, New Service: Doreen Amatelli’s Business Redesign Story
Meet Doreen Amatelli, who is right on the verge of launching her redesigned business. I spoke with Doreen about her journey to rethink and reinvent her business and how she plans to take it in a different direction. She started her first business as a career coach in 2004. She says, "It fit my lifestyle, it was very flexible, it allowed me to …
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Pay Close Attention or Your Feet Will Get Wet
Aly and I spent the day at the beach on Sunday. Having been to the NJ Shore many times before, I had a sort of sixth-sense about which waves would come up higher on the beach and soak our feet, and when it was safe to walk on the hard-pack sand near the water's edge. But Aly wasn't used to walking on the Atlantic Coast beach and he couldn't gauge …
Taking Risks – Ready or Not!
I invite you to join my on a journey where I'll either fall flat on my face, or soar above the clouds. This is my year of Risk Taking. Every year I have a "theme" for what I'll do or be that year. This year's theme is taking risks; last year's theme was keeping focus. I might as well start off taking risks early, eh? So here goes: Business Risks …