About 21 years ago, I set out to make a Vision Board for myself about my perfect business and my perfect life. At the time I was working a corporate 9-5 job, plus running a photography studio in the evenings, and photographing weddings every weekend. My corporate job was safe but a little boring, and working most evenings and weekends left me no …
Bigger Audience, New Service: Doreen Amatelli’s Business Redesign Story
Meet Doreen Amatelli, who is right on the verge of launching her redesigned business. I spoke with Doreen about her journey to rethink and reinvent her business and how she plans to take it in a different direction. She started her first business as a career coach in 2004. She says, "It fit my lifestyle, it was very flexible, it allowed me to …
Bigger Audience, New Service: Doreen Amatelli’s Business Redesign StoryRead More
Pay Close Attention or Your Feet Will Get Wet
Aly and I spent the day at the beach on Sunday. Having been to the NJ Shore many times before, I had a sort of sixth-sense about which waves would come up higher on the beach and soak our feet, and when it was safe to walk on the hard-pack sand near the water's edge. But Aly wasn't used to walking on the Atlantic Coast beach and he couldn't gauge …
Taking Risks – Ready or Not!
I invite you to join my on a journey where I'll either fall flat on my face, or soar above the clouds. This is my year of Risk Taking. Every year I have a "theme" for what I'll do or be that year. This year's theme is taking risks; last year's theme was keeping focus. I might as well start off taking risks early, eh? So here goes: Business Risks …
My Real-Life Experiences with Escalating Health Insurance Prices
We just got our health insurance renewal in the mail. We knew there would be a price increase...there always is. As self-employed small business owners, my husband and I have to buy private health insurance. This year's increase? A whopping 13 percent! What does that mean in reality? For us, it means digging a little deeper in our pockets to come …
My Real-Life Experiences with Escalating Health Insurance PricesRead More
I Can Tell the Economy is Getting Better
Like a dog on the scent, I keep my nose to the ground, looking for signs of a strengthening or weakening economy. I'm not looking at large, macro, worldwide events, but instead using my own eyes and ears to determine how the average person is reacting to things. All around me I'm seeing signs of economic life: In the past month, whenever we go …
