Archive for the 'Business Strategy & Planning' Category

What’s Your Learning Plan?

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People always focus on New Year’s resolutions at the end of December, but I have a better way of ringing in the new year.

I love to learn fresh ideas and new skills. The phrase Lifelong Learning truly defines the way I live my life.

So this week, I wrote my “learning plan” for the next 12 months, in terms of business and marketing topics I want to study … I also plan to learn how to cook vegetarian meals!

By asking a series of questions, I came up with a list of what I want to study next year. This helps me to keep focused on specific topics and not run around trying to learn everything at the same time. (I can see you nodding in agreement. We must avoid Shiny Object Syndrome at all costs!)

Here’s how to create a focus for your learning plan:

  1. What are my big goals for the next 12 months for my business?
  2. What topics do I need to study to attain those goals?
  3. Of all the thing I can study, which ONE THING is the most important to start with?
  4. How long do I want to devote to studying that topic?
  5. What resources do I currently have available to study this topic?  (What do you have in your bookshelf or on your own hard drive right now?)
  6. Where can I get further resources for studying this topic? What books are available? What classes can I take? Who do I know who is a whiz-bang at this topic, so I can pick their brains?

My personal learning planning came down to one focus topic for January/February: writing and editing. My goal for this year is to write at least two books (one is already finished). Here are the ways I’ll implement my learning plan:

  • Getting thoughts on paper isn’t the same thing as a well-crafted manuscript, so I hired a mentor to look over my work and show me how to take my writing to a new level.
  • I have some writing books on my shelf, like On Writing Well by William Zinsser and Writing Nonfiction by Dan Poynter.
  • My friend, Pamela Wilson, just published her first book, Master Content Marketing, and I can pick her brains about the writing/publishing journey she went through.
  • Even better, she chronicled her journey in a podcast series for Rainmaker FM/Copyblogger called Zero to Book, so I’ll load that onto my smartphone.

By asking the right question, assets will come to mind which have been neglected. Now I have quite a few assets to explore in January and February.

Then I repeated the process to pick a key topic for all the remaining months for next year. For instance:

  • in March I’ll be studying email marketing campaign funnel design
  • in April I’ll focus on the psychology of marketing and why people buy
  • in May I’ll look at website traffic conversion

Then I’ll collapse in a puddle of happiness, with a full brain and tons of ideas to implement in June through December! 🙂

(There’s no sense in learning a lot if you don’t plan time for implementation. Don’t crowd your calendar with monthly learning; give yourself some assimilation space.)

Special Tip: Having a hard time keeping track of all the notes you take on a certain learning topic? My favorite note-taking tool is Evernote (www.evernote.com), a great web-based, computer-based and mobile app tool to help with keeping notes, including a way to tag each note with keywords for easy look-up. Your notes sync across your devices — a wonderful way to take notes on the go then have them on your work computer when you get back to the office. Neato!

Take a moment right now: What topic do you want to learn more about next year?

Best of luck to you as you design your own Learning Plan for next year! It’s exciting!!

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Category: Business Strategy & Planning
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What Really Happens in a Mastermind Group Meeting? Come, Peek Inside One

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Are you curious about what happens inside a real mastermind group meeting? It’s not a secret anymore! Come, peek inside one…

Join me for a Taste of a Mastermind Group – Arena Style.

In this one-hour mastermind group session, three people are on the “Hot Seat,” bringing their challenges, questions and idea needs to the group.

And you’ll be able to sit in the arena and watch the mastermind group meeting in action through your web browser. Watch the meeting via video conference on your computer, laptop, tablet or smart phone. (If you won’t be near your computer, you can dial-in on your phone to listen.)

This particular mastermind group session is about running and growing a business, so it is extra helpful to those of you who are self-employed small business owners. (Personal and professional development mastermind groups are run the same way, so this is a great chance to peek inside a group meeting and see the inner workings.)

This will be an All-Content-No-Selling video conference.

If you’re sick to death of “free events” which masquerade as a sales pitch, you’ve come to the right place! You can be assured that our focus will be solely on the Hot Seats and watching a mastermind group in action.

Join me on Tuesday, December 6 at 3:00 p.m. eastern/12:00 p.m. pacific

Come and see behind-the-curtain into a real mastermind group meeting! Experience the power of mastermind groups for yourself by attending this free mastermind group session.

Yes, the meeting will be recorded.

If you can’t attend live, register anyway, and I’ll send you a link to the recording of the meeting.

Click here to sign up

You’re going to love it!

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Category: Business Strategy & Planning, Passion For Business News, Running a Strong & Efficient Business, Start and Run a Mastermind Group

Is Election Stress Affecting Your Business?

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Whether it’s the USA election or Brexit, September 11 or Hurricane Katrina, the uncertainty that surrounds world events brings up anxiety in people and changes their behavior, which in turn affects your marketing and sales.

I’ve spoken with several colleagues who are having a difficult time filling autumn classes or getting clients to commit to a contract, where they never had a problem before. These are high-skilled people with long-term reputations for excellent sales and marketing skills.

So I started asking around to see how widespread it is: Are you seeing anything different in your business these past few months?

I’m hearing a chilling response from my colleagues, clients and members: Yes, things appear different over the past few months, with their own businesses and in discussions they’re having with their own colleagues.

One possible explanation is that Americans are feeling extremely anxious about the elections and people in Europe are feeling anxious about Brexit.

Anxiety makes people hesitate before making a big commitment. They second-guess themselves. Many people take a wait-and-see approach when anxiety is high.

What You Can Do

Talk with your customers. While the political events may be important, and so is the rest of their personal and professional life. Reach out to customers and remind them that their dreams and goals will not go away, and instead of freezing in place, they should consider where they can empower themselves to take action. What is one next step they can take that will propel them forward?

For your own business situation, know that these anxieties come and go, and you don’t always have control over them. You can plan for these swings by keeping your finger on the pulse of how your customers are feeling, whether you sell to the general public, or to other businesses. Pay attention to these trends so that you can get ahead of the curve with strategic planning and nimble marketing. (And pay attention to your own reaction to world events – are you freezing in place, too?)

Pay attention to world events through the lens of “How will this make my customers feel and react, and how long will this event affect them?” You don’t want to make pivotal and long-lasting changes in your business and marketing model if your customers will only be affected by an event for a short time.

Where to Keep Your Finger on the Pulse

There are several places you can pay attention to what’s happening with your customers’ feelings and actions.

  • You can find a monthly consumer confidence index here. Simply scroll down to the Countries menu and select one or more countries to compare their confidence numbers.
  • Here’s a list of business confidence for many different nations as well.
  • Here’s the most recent Stress in America results from the professional association for psychologists, the American Psychological Association. It talks about how adults are feeling about the stress related to the election (in a non-partisan way):
  • The Marketplace and Edison Research Economic Anxiety Index is here.
  • Several major publications regularly interview business leaders about their outlook for their business/industry, and your local Chamber of Commerce may do so as well. Just Google “business leader outlook” to find relevant survey results. (Note: because Google will show you a series of results, even historic ones, you might want to put the current year in your search terms so that you get current results.)

What Do You Think?

What’s happening in your business? Is it steady or have you seen changes? Share your thoughts on my blog.

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Category: Business Strategy & Planning, Marketing

Don’t Wait to Become an Expert

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There’s really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it!

Do not wait for someone’s approval or permission.

Don’t wait until you know more — there’s always an audience who knows less about a topic than you do — and there’s always opportunity for you to learn more.

Don’t wait until you lose weight, or find the perfect clothing, or get Botox. Decide once and for all that other’s judgment of your physical features is their problem, not yours.

Don’t wait until you’ve crafted the “perfect” speech or the “perfect” lesson plan. Do the best you can, and tweak after each time you speak. Speaking and teaching are living arts; you get better each time you do them.

Don’t wait until you have enough money or time to put on a huge workshop or start a big mastermind group. Instead, gather a small group of people, and start where you stand. You’ll grow your participants along the way each time you offer your class or mastermind group.

Don’t wait until you’ve written the most elegant blog post or book. If you need another pair of eyes on your writing, there are thousands of people in the world who need the same thing. Find a writing buddy and get your writing out into the world.

And finally, don’t wait until the fear goes away. It won’t go away. Instead, decide that you’ll work through the fear, you’ll be bold and brave — because it’s far worse to have regrets.

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Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes, Marketing

The Importance of Kitchen-Tested Recipes

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When a cook is writing a cookbook, he tests each recipe in his own kitchen to make sure the instructions are 100% accurate. He may also have friends and colleagues test the recipe, as ovens, ingredients and altitude have a sneaky way of affecting a recipe’s success.

Let’s relate this back to selling services and products. Regardless of your industry or area of expertise, have you “kitchen-tested” your services and products? Do you write and speak about what you know based on your real-life experience, or do you merely base it on something you read in a book? Have you tested your ideas yourself and have you asked others to test them too, before bringing these ideas to the public?

Too often I’ve seen small business owners rush a new service or product to market before really testing to make sure it’s accurate. They use their first customers as guinea pigs without warning those same customers that they’re actually testing the product or service for the first time.

Recently I signed up for a class. I was so excited to learn more about this particular topic! The class was through 100% self-paced multimedia online content. Yet, after I paid and entered the website, more than 50 percent of the content wasn’t available yet. Of the content that did exist, much of it was weak and watered down, too simple for most students. Cries of “Where’s the Content?” were heard from all the students.

Had the teacher told us that we were to be guinea pigs, had the teacher told us that the content was not tested and that new content would be rolled out over time, we could have chosen whether we wanted to be testers. In addition, much of the content was not based on the teacher’s real-life experience but on what was read from books. When asked questions, the teacher didn’t have adequate answers. The teacher came off as “not an expert,” bad news for their reputation. I definitely won’t buy another class from them again. Worse, I won’t recommend them to others.

I know when you have a brand new product or service that you’re very, very excited about it and you want to launch it immediately. Just take that little extra time to kitchen-test your ideas before you birth them into the world. It will save your reputation and your revenue for years to come.

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Category: Business Strategy & Planning, Marketing
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Join me! Personal Branding Webinar begins April 20

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Personal Branding: Stand Out By Standing For Something

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When you sell your services in a crowded marketplace, you have to stand out from the crowd so your customers choose YOU.

In this 2-part Personal Branding webinar, we talk about creating a brand that captures your customers’ attention, and more importantly, their loyalty.

Whether you’re branding your entire business, or a service, product, class or mastermind group, this is the perfect webinar for you.

Here’s what you will learn in this webinar:

  • Define the Three Pillars of Branding for your business
  • Increase your reach and revenue with a strong brand
  • Choose your brand, your uniqueness and what you stand for
  • 16 ways to be unique
  • Determine your Big Promise
  • Craft your positioning statement and your Core Message
  • Choose your image and brand personality
  • Get known and be seen as an expert
  • Where to implement your brand and build your brand and reputation

Come with your ideas and questions, and walk away with a branding checklist to implement immediately!

Join me on April 20! Learn more about the Personal Branding class here: http://www.passionforbusiness.com/personalbranding/

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Category: Business Strategy & Planning, Marketing, Upcoming Classes

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