Archive for the 'Business Strategy & Planning' Category

Don’t Wait to Become an Expert

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There’s really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it!

Do not wait for someone’s approval or permission.

Don’t wait until you know more — there’s always an audience who knows less about a topic than you do — and there’s always opportunity for you to learn more.

Don’t wait until you lose weight, or find the perfect clothing, or get Botox. Decide once and for all that other’s judgment of your physical features is their problem, not yours.

Don’t wait until you’ve crafted the “perfect” speech or the “perfect” lesson plan. Do the best you can, and tweak after each time you speak. Speaking and teaching are living arts; you get better each time you do them.

Don’t wait until you have enough money or time to put on a huge workshop or start a big mastermind group. Instead, gather a small group of people, and start where you stand. You’ll grow your participants along the way each time you offer your class or mastermind group.

Don’t wait until you’ve written the most elegant blog post or book. If you need another pair of eyes on your writing, there are thousands of people in the world who need the same thing. Find a writing buddy and get your writing out into the world.

And finally, don’t wait until the fear goes away. It won’t go away. Instead, decide that you’ll work through the fear, you’ll be bold and brave — because it’s far worse to have regrets.

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Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes, Marketing

The Importance of Kitchen-Tested Recipes

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When a cook is writing a cookbook, he tests each recipe in his own kitchen to make sure the instructions are 100% accurate. He may also have friends and colleagues test the recipe, as ovens, ingredients and altitude have a sneaky way of affecting a recipe’s success.

Let’s relate this back to selling services and products. Regardless of your industry or area of expertise, have you “kitchen-tested” your services and products? Do you write and speak about what you know based on your real-life experience, or do you merely base it on something you read in a book? Have you tested your ideas yourself and have you asked others to test them too, before bringing these ideas to the public?

Too often I’ve seen small business owners rush a new service or product to market before really testing to make sure it’s accurate. They use their first customers as guinea pigs without warning those same customers that they’re actually testing the product or service for the first time.

Recently I signed up for a class. I was so excited to learn more about this particular topic! The class was through 100% self-paced multimedia online content. Yet, after I paid and entered the website, more than 50 percent of the content wasn’t available yet. Of the content that did exist, much of it was weak and watered down, too simple for most students. Cries of “Where’s the Content?” were heard from all the students.

Had the teacher told us that we were to be guinea pigs, had the teacher told us that the content was not tested and that new content would be rolled out over time, we could have chosen whether we wanted to be testers. In addition, much of the content was not based on the teacher’s real-life experience but on what was read from books. When asked questions, the teacher didn’t have adequate answers. The teacher came off as “not an expert,” bad news for their reputation. I definitely won’t buy another class from them again. Worse, I won’t recommend them to others.

I know when you have a brand new product or service that you’re very, very excited about it and you want to launch it immediately. Just take that little extra time to kitchen-test your ideas before you birth them into the world. It will save your reputation and your revenue for years to come.

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Category: Business Strategy & Planning, Marketing

Join me! Personal Branding Webinar begins April 20

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Personal Branding: Stand Out By Standing For Something


When you sell your services in a crowded marketplace, you have to stand out from the crowd so your customers choose YOU.

In this 2-part Personal Branding webinar, we talk about creating a brand that captures your customers’ attention, and more importantly, their loyalty.

Whether you’re branding your entire business, or a service, product, class or mastermind group, this is the perfect webinar for you.

Here’s what you will learn in this webinar:

  • Define the Three Pillars of Branding for your business
  • Increase your reach and revenue with a strong brand
  • Choose your brand, your uniqueness and what you stand for
  • 16 ways to be unique
  • Determine your Big Promise
  • Craft your positioning statement and your Core Message
  • Choose your image and brand personality
  • Get known and be seen as an expert
  • Where to implement your brand and build your brand and reputation

Come with your ideas and questions, and walk away with a branding checklist to implement immediately!

Join me on April 20! Learn more about the Personal Branding class here:

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Category: Business Strategy & Planning, Marketing, Upcoming Classes

Choose One Project

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I’m just like you — just like every entrepreneur I know. I have a million ideas and I want to do them ALL right away!

Here’s how that’s killing your business.

I learned an important and enlightening lesson last year that I’d like to share with you. By focusing all my attention, energy, time and resources on One Big Project, I increased my income — and more importantly, I was happier and more relaxed.

I was shocked!

Even though experts had been telling me for years to focus on just one thing, I didn’t want to give up my freedom and creativity. I liked having multiple projects to work on. It made me feel vibrant and alive.

But it also made me feel unproductive, cranky, overwhelmed, and a nervous wreck. And guilty because I was having a hard time completing just one of those projects to my satisfaction. Hmmmm.

Imagine you are driving down a busy highway at rush hour. Now imagine that there are three other people in the car with you, all trying to have a conversation with you. Now your cell phone rings. In between all this talking, ideas pop into your head so you pull out your mobile device to type in some text notes.

Crazy, right? You’ll have a car accident any minute now.

Yet that’s exactly what you’re doing to your business when you try to focus on multiple projects or multiple goals simultaneously.

Multi-tasking Myth

In the 1740s, Lord Chesterfield said, “There is time enough for everything in the course of the day, if you do but one thing at once — but there is not time enough in the year if you will do two things at a time.”

Doing more than one thing at once doesn’t get more done and doesn’t make you more efficient. Recent studies by several research teams prove this point.

According to researchers at the University of Michigan, when you toggle between multiple tasks or multiple projects, you are using what’s known as the “executive control” process. This mental CEO has to choose priorities and allocate thinking/creativity resources. The more you switch between tasks, the longer it takes to re-focus attention and resources.

David E. Meyer, a cognitive scientist at the University of Michigan said in a recent New York Times article, “Multitasking is going to slow you down, increasing the chances of mistakes.” When it comes to your business, mistakes will cost you. Can you afford to lose time or money?

On a practical level, working on multiple projects simultaneously made me feel scattered, out-of-control, and diffused my intellectual and creative abilities. When I slowed down and focused on one major project for a full two months, four great things happened:

  • I felt more in control
  • I was much more relaxed
  • My confidence soared
  • I was able to get the project completed a full four weeks ahead of schedule.

It was as if I had been released from a multi-tasking prison of my own making.

Talk about freedom!

Choose One, Master It, Move On

In his book, “Getting Things Done,” David Allen suggests you create a list of “Areas of Focus.” Start by looking at the areas you manage in your business (you can create a separate list for your personal life). In business you may have these areas: marketing, sales, finances, customer contact, product/service development, operations/administration, long-range planning/strategy, etc.

Next, list all your possible projects in each of these areas. Once you have your full projects list, look them over and ask yourself:

  • Which project will most likely lead me towards my large business goals?
  • Which project will lead me in the direction I want to take for my business?
  • Which project am I ready to tackle now?
  • Which project inspires me?
  • Which project scares me?

Then choose one project that will have the biggest impact on the success of your business.

If the project scares you, ask yourself why. Figure out where you’ll need some help, education or resources in order to complete that project.

In speaking with some of my mastermind group members about this subject last week, they reminded me that you don’t have to focus on one thing for an entire year. Try it for three months or six months, and see what results you are getting, both financial and emotional.

Once you complete a project or master a new skill, then you can move on to the next one on your list. In this way, you can have both things in your life: a successful business and getting multiple things done in one year.

First, choose one project. Finish it. Then move on to the next.

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Category: Business Strategy & Planning, Managing Projects, Tasks & Time

Small Business Fear, Success, and Daily Rituals

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What makes one small business owner more successful than another? Trust me, it’s not lack of fear.

We’re all afraid of failing, of our offer being rejected, of making a complete flop of a project, of screwing up a business relationship.

What’s the difference between entrepreneurs who are successful and those who aren’t? Successful entrepreneurs have an even bigger fear: fear of what their life will look like if they don’t pursue their dreams.

They aren’t willing to settle for the way things are now. They don’t sit around hoping things will change. They take action. They go out and try things.

They can’t stand the idea of missing out on the big win, or how they will feel about themselves if they don’t put their total focus, emotion and effort into creating the life they want.

Successful entrepreneurs love to feel progress; they like to move forward towards their goals. They don’t wait until they’ve hit rock bottom and are so desperate that they’re finally motivated enough to do something about their situation. Instead, they create clarity about what they truly want and then they take action each day.

Six things successful small business owners do daily:

  1. Constantly ask, “What’s next for my business?”
  2. Understand your motivations and why you want your goals.
  3. Choose one thing each day to focus on and accomplish, even if you only have 15 minutes a day to work on that one thing. Daily momentum is what creates success, not the huge once-a-year breakthroughs.
  4. Only work on projects and goals that you’re passionate about and will lead you to your ultimate goal.
  5. Know that if you follow a set of steps that you’ve outlined for your business or project, that you will achieve your goals. It goes beyond merely “believing” that these steps will create the outcome you want; you know they will at a gut level.
  6. Trust yourself and be willing to make mistakes and try new things. What you’ve done previously had a certain result. Doing that same thing again will simply get the same results. So trying new things is the only way to break out of the pattern of getting the same results over and over again.

Five morning rituals of small business success

Most successful small business owner I know have a quirky morning routine that goes something like this:

  1. Every morning, map out in your mind what you’re going to do that day. Imagine it before it becomes a reality so you can repeatedly “practice” these steps to success. Imagine what the results will look like and feel like once you’ve achieved your goals.
  2. Imagine what “a little further” feels like and enjoy playing this imagination game with yourself.
  3. Tell yourself emphatically, “THIS is how it’s going to be.” This keeps you fresh and motivated, and changes your limiting beliefs into empowering beliefs. If you see the results in the advance, you condition your mind to know what’s possible.
  4. If you can’t envision what a future success looks like, spend time remembering what past successes look and feel like, reminding yourself that you’ve been successful before and you can do so again.
  5. Don’t just do it once, or even once-in-a-while…envision your success every day. (Twice a day, if you need to!)

You can let disappointment kill your dreams — or you can take disappointment and let it drive you towards success.

People who are fearful of getting hurt, rejected or disappointed never even attempt to reach for their dreams. But successful entrepreneurs know that hurt, rejection and disappointment are part of life. They don’t try to avoid them, they use those feelings to propel them forward.

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Category: Business Strategy & Planning, Running a Strong & Efficient Business

10 Things To Do When Business Slows Down Over the Holidays

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I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summertime months or the holiday period at the end of the year.

For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a time off until things naturally pick up again? Or should you try to find the needle-in-the-haystack business that might be out there during slow times?

This year, vow to be different! Instead of languishing in no-business-never-land, get off your butt and do something to build the foundation of your business so that natural business cycles don’t affect you too deeply:

  1. Clean your office. Go through all the piles of papers and magazines that have been sitting around and get rid of them once and for all. Remember the office organizing mantra: do it, ditch it or delegate it. File all your papers, dust and vacuum your office. Reorganize your desk and your office so that you can find everything you need in 60 seconds or less.
  2. Take a mini-break from work. Walk away from your office and enjoy a day or two of renewal and relaxation. Go to a day spa. Take a weekend retreat. Go for a walk in the local park. Breathe.
  3. Get ready for tax season. If your business slows down during December, no worries! Use that time to prepare your tax files so that you can whiz through tax season (it’s coming sooner than you expect!). Tally business-related mileage for year. Estimate your last tax payment for the current year (many self-employed people make quarterly estimated tax payments; the final payment is usually due on January 15). Send your final invoices for the current year.
  4. Send business holiday cards and gifts. If the slow time falls around the holidays, use them to your advantage. Get into the holiday spirit with your clients by mailing holiday cards and gifts to them. Make specially-discounted holiday offers to clients/customers. Offer them gift certificates that they can give to their family and friends for your services and products.
  5. Do your accounting and bookkeeping. Enter all revenue and expenses into your recordkeeping system. Balance your checkbook. Set your budget and revenue goals for next year.
  6. Become goal-oriented. Take this down-time to look at your current goals, to see how you’re doing so far and to write some new goals for the next 12 months. Create an updated marketing plan and budget. Make sure your budget includes a cash reserve to cover you during slow business times. Even if this business slow time falls mid-year, you can still spend time planning for the next 12-24 months.
  7. Go back to school. List the topics you’d like to study, the classes you’d like to take, or the books you’d like to read, to keep you up-to-date with your industry and business skills. Use your quiet business times to read, study and add to your intelligence pool.
  8. Get some personal chores done. Slow business times are ideal to schedule your annual dental and eye exams. It’s also a great time to clean out the attic, garage or basement. Remember, a strong personal foundation helps to propel your business forward.
  9. Go shopping. No, not for personal items (though that’s always fun!), but for business items. Have you been putting off buying a new PC, laptop or tablet? Now’s the time to research what’s out there and determine your next computer purchase. Is your office chair uncomfortable? Spend some time at office furniture stores “butt-testing” for a quality office chair that will support you properly. Stock up your office supplies. Buy some music to play in your office to inspire you. Invest in that software system you’ve been eyeing.
  10. Spend time with family and friends. When business is busy, it’s easy to sequester yourself away to get all that work done. Now that business is slow, come out of your cocoon and visit with family and friends. They’ve been wondering where you’ve disappeared to!

As you can see, slow business times can be used productively to prepare you for the next burst of business coming your way. Renew your business, your office, your Self, and create a firm foundation for the busy business days ahead! Always ask yourself, “How can I use these days wisely?”

Will you be doing anything for your business during the holidays? I’m looking forward to the “quiet” week between Christmas and New Years Day, when I’ll be working on a new class design. 🙂


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Category: Business Strategy & Planning

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