Archive for the 'Business Strategy & Planning' Category

What Really Happens in a Mastermind Group Meeting? Come, Peek Inside One

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Are you curious about what happens inside a real mastermind group meeting? It’s not a secret anymore! Come, peek inside one…

Join me for a Taste of a Mastermind Group – Arena Style.

In this one-hour mastermind group session, three people are on the “Hot Seat,” bringing their challenges, questions and idea needs to the group.

And you’ll be able to sit in the arena and watch the mastermind group meeting in action through your web browser. Watch the meeting via video conference on your computer, laptop, tablet or smart phone. (If you won’t be near your computer, you can dial-in on your phone to listen.)

This particular mastermind group session is about running and growing a business, so it is extra helpful to those of you who are self-employed small business owners. (Personal and professional development mastermind groups are run the same way, so this is a great chance to peek inside a group meeting and see the inner workings.)

This will be an All-Content-No-Selling video conference.

If you’re sick to death of “free events” which masquerade as a sales pitch, you’ve come to the right place! You can be assured that our focus will be solely on the Hot Seats and watching a mastermind group in action.

Join me on Tuesday, December 6 at 3:00 p.m. eastern/12:00 p.m. pacific

Come and see behind-the-curtain into a real mastermind group meeting! Experience the power of mastermind groups for yourself by attending this free mastermind group session.

Yes, the meeting will be recorded.

If you can’t attend live, register anyway, and I’ll send you a link to the recording of the meeting.

Click here to sign up

You’re going to love it!

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Category: Business Strategy & Planning, Passion For Business News, Running a Strong & Efficient Business, Start and Run a Mastermind Group

Is Election Stress Affecting Your Business?

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Whether it’s the USA election or Brexit, September 11 or Hurricane Katrina, the uncertainty that surrounds world events brings up anxiety in people and changes their behavior, which in turn affects your marketing and sales.

I’ve spoken with several colleagues who are having a difficult time filling autumn classes or getting clients to commit to a contract, where they never had a problem before. These are high-skilled people with long-term reputations for excellent sales and marketing skills.

So I started asking around to see how widespread it is: Are you seeing anything different in your business these past few months?

I’m hearing a chilling response from my colleagues, clients and members: Yes, things appear different over the past few months, with their own businesses and in discussions they’re having with their own colleagues.

One possible explanation is that Americans are feeling extremely anxious about the elections and people in Europe are feeling anxious about Brexit.

Anxiety makes people hesitate before making a big commitment. They second-guess themselves. Many people take a wait-and-see approach when anxiety is high.

What You Can Do

Talk with your customers. While the political events may be important, and so is the rest of their personal and professional life. Reach out to customers and remind them that their dreams and goals will not go away, and instead of freezing in place, they should consider where they can empower themselves to take action. What is one next step they can take that will propel them forward?

For your own business situation, know that these anxieties come and go, and you don’t always have control over them. You can plan for these swings by keeping your finger on the pulse of how your customers are feeling, whether you sell to the general public, or to other businesses. Pay attention to these trends so that you can get ahead of the curve with strategic planning and nimble marketing. (And pay attention to your own reaction to world events – are you freezing in place, too?)

Pay attention to world events through the lens of “How will this make my customers feel and react, and how long will this event affect them?” You don’t want to make pivotal and long-lasting changes in your business and marketing model if your customers will only be affected by an event for a short time.

Where to Keep Your Finger on the Pulse

There are several places you can pay attention to what’s happening with your customers’ feelings and actions.

  • You can find a monthly consumer confidence index here. Simply scroll down to the Countries menu and select one or more countries to compare their confidence numbers.
  • Here’s a list of business confidence for many different nations as well.
  • Here’s the most recent Stress in America results from the professional association for psychologists, the American Psychological Association. It talks about how adults are feeling about the stress related to the election (in a non-partisan way):
  • The Marketplace and Edison Research Economic Anxiety Index is here.
  • Several major publications regularly interview business leaders about their outlook for their business/industry, and your local Chamber of Commerce may do so as well. Just Google “business leader outlook” to find relevant survey results. (Note: because Google will show you a series of results, even historic ones, you might want to put the current year in your search terms so that you get current results.)

What Do You Think?

What’s happening in your business? Is it steady or have you seen changes? Share your thoughts on my blog.

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Category: Business Strategy & Planning, Marketing

Don’t Wait to Become an Expert

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There’s really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it!

Do not wait for someone’s approval or permission.

Don’t wait until you know more — there’s always an audience who knows less about a topic than you do — and there’s always opportunity for you to learn more.

Don’t wait until you lose weight, or find the perfect clothing, or get Botox. Decide once and for all that other’s judgment of your physical features is their problem, not yours.

Don’t wait until you’ve crafted the “perfect” speech or the “perfect” lesson plan. Do the best you can, and tweak after each time you speak. Speaking and teaching are living arts; you get better each time you do them.

Don’t wait until you have enough money or time to put on a huge workshop or start a big mastermind group. Instead, gather a small group of people, and start where you stand. You’ll grow your participants along the way each time you offer your class or mastermind group.

Don’t wait until you’ve written the most elegant blog post or book. If you need another pair of eyes on your writing, there are thousands of people in the world who need the same thing. Find a writing buddy and get your writing out into the world.

And finally, don’t wait until the fear goes away. It won’t go away. Instead, decide that you’ll work through the fear, you’ll be bold and brave — because it’s far worse to have regrets.

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Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes, Marketing

The Importance of Kitchen-Tested Recipes

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When a cook is writing a cookbook, he tests each recipe in his own kitchen to make sure the instructions are 100% accurate. He may also have friends and colleagues test the recipe, as ovens, ingredients and altitude have a sneaky way of affecting a recipe’s success.

Let’s relate this back to selling services and products. Regardless of your industry or area of expertise, have you “kitchen-tested” your services and products? Do you write and speak about what you know based on your real-life experience, or do you merely base it on something you read in a book? Have you tested your ideas yourself and have you asked others to test them too, before bringing these ideas to the public?

Too often I’ve seen small business owners rush a new service or product to market before really testing to make sure it’s accurate. They use their first customers as guinea pigs without warning those same customers that they’re actually testing the product or service for the first time.

Recently I signed up for a class. I was so excited to learn more about this particular topic! The class was through 100% self-paced multimedia online content. Yet, after I paid and entered the website, more than 50 percent of the content wasn’t available yet. Of the content that did exist, much of it was weak and watered down, too simple for most students. Cries of “Where’s the Content?” were heard from all the students.

Had the teacher told us that we were to be guinea pigs, had the teacher told us that the content was not tested and that new content would be rolled out over time, we could have chosen whether we wanted to be testers. In addition, much of the content was not based on the teacher’s real-life experience but on what was read from books. When asked questions, the teacher didn’t have adequate answers. The teacher came off as “not an expert,” bad news for their reputation. I definitely won’t buy another class from them again. Worse, I won’t recommend them to others.

I know when you have a brand new product or service that you’re very, very excited about it and you want to launch it immediately. Just take that little extra time to kitchen-test your ideas before you birth them into the world. It will save your reputation and your revenue for years to come.

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Category: Business Strategy & Planning, Marketing
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Join me! Personal Branding Webinar begins April 20

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Personal Branding: Stand Out By Standing For Something

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When you sell your services in a crowded marketplace, you have to stand out from the crowd so your customers choose YOU.

In this 2-part Personal Branding webinar, we talk about creating a brand that captures your customers’ attention, and more importantly, their loyalty.

Whether you’re branding your entire business, or a service, product, class or mastermind group, this is the perfect webinar for you.

Here’s what you will learn in this webinar:

  • Define the Three Pillars of Branding for your business
  • Increase your reach and revenue with a strong brand
  • Choose your brand, your uniqueness and what you stand for
  • 16 ways to be unique
  • Determine your Big Promise
  • Craft your positioning statement and your Core Message
  • Choose your image and brand personality
  • Get known and be seen as an expert
  • Where to implement your brand and build your brand and reputation

Come with your ideas and questions, and walk away with a branding checklist to implement immediately!

Join me on April 20! Learn more about the Personal Branding class here: http://www.passionforbusiness.com/personalbranding/

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Category: Business Strategy & Planning, Marketing, Upcoming Classes

Choose One Project

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I’m just like you — just like every entrepreneur I know. I have a million ideas and I want to do them ALL right away!

Here’s how that’s killing your business.

I learned an important and enlightening lesson last year that I’d like to share with you. By focusing all my attention, energy, time and resources on One Big Project, I increased my income — and more importantly, I was happier and more relaxed.

I was shocked!

Even though experts had been telling me for years to focus on just one thing, I didn’t want to give up my freedom and creativity. I liked having multiple projects to work on. It made me feel vibrant and alive.

But it also made me feel unproductive, cranky, overwhelmed, and a nervous wreck. And guilty because I was having a hard time completing just one of those projects to my satisfaction. Hmmmm.

Imagine you are driving down a busy highway at rush hour. Now imagine that there are three other people in the car with you, all trying to have a conversation with you. Now your cell phone rings. In between all this talking, ideas pop into your head so you pull out your mobile device to type in some text notes.

Crazy, right? You’ll have a car accident any minute now.

Yet that’s exactly what you’re doing to your business when you try to focus on multiple projects or multiple goals simultaneously.

Multi-tasking Myth

In the 1740s, Lord Chesterfield said, “There is time enough for everything in the course of the day, if you do but one thing at once — but there is not time enough in the year if you will do two things at a time.”

Doing more than one thing at once doesn’t get more done and doesn’t make you more efficient. Recent studies by several research teams prove this point.

According to researchers at the University of Michigan, when you toggle between multiple tasks or multiple projects, you are using what’s known as the “executive control” process. This mental CEO has to choose priorities and allocate thinking/creativity resources. The more you switch between tasks, the longer it takes to re-focus attention and resources.

David E. Meyer, a cognitive scientist at the University of Michigan said in a recent New York Times article, “Multitasking is going to slow you down, increasing the chances of mistakes.” When it comes to your business, mistakes will cost you. Can you afford to lose time or money?

On a practical level, working on multiple projects simultaneously made me feel scattered, out-of-control, and diffused my intellectual and creative abilities. When I slowed down and focused on one major project for a full two months, four great things happened:

  • I felt more in control
  • I was much more relaxed
  • My confidence soared
  • I was able to get the project completed a full four weeks ahead of schedule.

It was as if I had been released from a multi-tasking prison of my own making.

Talk about freedom!

Choose One, Master It, Move On

In his book, “Getting Things Done,” David Allen suggests you create a list of “Areas of Focus.” Start by looking at the areas you manage in your business (you can create a separate list for your personal life). In business you may have these areas: marketing, sales, finances, customer contact, product/service development, operations/administration, long-range planning/strategy, etc.

Next, list all your possible projects in each of these areas. Once you have your full projects list, look them over and ask yourself:

  • Which project will most likely lead me towards my large business goals?
  • Which project will lead me in the direction I want to take for my business?
  • Which project am I ready to tackle now?
  • Which project inspires me?
  • Which project scares me?

Then choose one project that will have the biggest impact on the success of your business.

If the project scares you, ask yourself why. Figure out where you’ll need some help, education or resources in order to complete that project.

In speaking with some of my mastermind group members about this subject last week, they reminded me that you don’t have to focus on one thing for an entire year. Try it for three months or six months, and see what results you are getting, both financial and emotional.

Once you complete a project or master a new skill, then you can move on to the next one on your list. In this way, you can have both things in your life: a successful business and getting multiple things done in one year.

First, choose one project. Finish it. Then move on to the next.

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Category: Business Strategy & Planning, Managing Projects, Tasks & Time
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