Small Business Consulting for the Self-Employed
Don't go after the "once and done client" when you could be thinking about "lifetime clients" instead. Lifetime clients are those who come back again and again because they love what you have to offer and you've listened to their needs -- throughout their entire lifetime. Whether it's their entire human lifetime, the lifetime of their business, …
The Lifetime Client: Find Them, Love Them, Keep ThemRead More
Every entrepreneur is an explorer, a seeker of freedom, self-expression and mastery of their craft in the service of others. Adventure summons you. Your journey to distant lands unfolds along byways both well-trodden and uncharted. Try as you might to step aside from the path of your calling, your eyes forever turn back to your true path with …
Earlier this month, I received the infamous Netflix email, telling me that they were increasing fees and separating their streaming package offering from their DVD-by-mail package offering. I read the rants by infuriated customers on Facebook and Twitter. But there was one glaring mistake that Netflix made that could have circumvented the whole …
About 21 years ago, I set out to make a Vision Board for myself about my perfect business and my perfect life. At the time I was working a corporate 9-5 job, plus running a photography studio in the evenings, and photographing weddings every weekend. My corporate job was safe but a little boring, and working most evenings and weekends left me no …
Remember the "Rule of the Glass Entrepreneurial Ceiling": If you work one-on-one with clients billable by the hour, you will eventually run out of hours to offer clients, thereby limiting your income. Ask yourself: "How can I work with groups of clients, or offer products and classes to many people, so that my income is not limited by the number …
Some things never change. People respond to marketing and advertising today much like they did in 1885, when Thomas Smith wrote Successful Advertising. He reminds us that repeated exposure to our message is the best way to get people to take action. If you send out one marketing message then get disappointed by the response rate, remember Thomas …
What Happens – Exactly – When People Receive Your Marketing MaterialsRead More
