Great question! I'll work off the premise that by "product" you're referring to anything from writing a book to creating a live or self-study training class. Products can be a great way to sell to different price-points; if clients resist paying $400 - $1,000 a month for private one-on-one sessions with you, they might join a group or buy a book. …
Taking an Entire Month to Create Products
Do you ever have that disturbing feeling that trying to squeeze one more minute out of your day will render you senseless? Like you, I struggle with finding time to write books, create new classes, and put together new information products and programs. I have a burning desire to create these things; I think about them and plan for them …
How to Pick the Best Training Class For You and Your Business
Every month, you're innundated with offers for workshops, classes, weekend intenstives, bootcamps, and webinars. How do you decide which one is best for you? Here are six tips: Decide on your MOST important business goals first. Only choose classes which will help you achieve your business goals for this year. If you learn materials that you …
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Why Marketing Fails #5: Niche Exhaustion
When it comes to marketing to multiple niches, I have two words of advice: 1. Go ahead! There's nothing wrong with targeting multiple niches. BUT... 2. Pick one and become a leader in it, then move on to the second one. If you try to go after too many niches (target audiences) at the same time, you will wear yourself out. It's exhausting and …
Why Marketing Fails #3: No Follow-Up
There are some people in the world who love the challenge of "cold calling" -- that is to say, you enjoy calling people who you have never met, have never had any contact via email or phone, and asking them whether they need your product or service. But what about those people who contact you and ask about your products and services? They're …
How to Imagine Your Future
At this time of the year, we’re encouraged to set our business goals for the next 12 months and beyond. But when I speak with small business owners, you consistently tell me that you can’t figure out what the future of your business looks like. You can't imagine a year from now, and you certainly can't imagine three or five years from now. I think …