Small Business Consulting for the Self-Employed
I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summertime months or the holiday period at the end of the year. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a time off until things naturally pick up again? Or should you try to …
11 Things to Do When Business Slows Down Over the HolidaysRead More
One of my mastermind group members is working on her business goals for next year and she brought up a good question: How, exactly, do you set goals for your business? The first step is to realize there are categories of goals. This helps you to focus on goal-setting in a more structured way. Here are the categories I use, and some of the items …
No! No! No! I got an email from a student the other day who said he wasn't going to launch his class because he found out that a competitor had a similar new class. Do not give up on your dream just because someone else has a twin idea. It happens all the time! There's even a word for it: Zeitgeist. It means that the culture and climate of the …
Joyce was one of my "reinvent your business" clients who likes to take things to the edge, fall off the edge, and either soar or splat. We were discussing all the different aspects of her business model that she could reinvent: her target audience, her product/service offerings, her delivery model, her marketing model, etc. We kept focusing our …
Redesign: What Will Make Your Clients Really Angry?Read More
Many businesses slow down in July and August, so summertime is a great time to get reorganized for autumn. September always reminds me of "back to school season," the beginning of a new year. While there are always plenty of tasks for organizing your office, remember to focus on your upcoming marketing campaigns and projects so that you don't …
Mary was ready to create huge changes in her consulting business. How exciting, having a big dream! She had a million ideas and a solid, well-planned task lists to back up the big plan. Except there was one small problem – Mary's dream was dying on the vine. By thinking big she was overwhelming herself. She was paralyzed. Mary asked me, …
