It's easy to forget the the simplest SEO tasks when you're busy. Search engines can drive a huge amount of traffic to your site, but only if you're consistent about doing the SEO work. Here's a simple checklist reminder for the next time you post on your blog or add a new page to your site. This list doesn't include overarching SEO techniques for …
Warming Cues to Make Your Prospective Customers Feel Welcome
I know you've heard it a thousand times: make your prospective customer feel welcome and safe while they're learning about your products and services, and they'll buy from you. But when you actually see this in action, it's a miracle to behold. One afternoon, with several hours to spare before I had to appear at a speaking engagement in New York …
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We Won’t Eat What We Don’t Understand
Aly and I had lunch with my Mom and Dad at a trendy fusion restaurant with a highly creative menu. While we were happily trying Turkey Wraps with Butternut Squash inside, what did my Dad have? A steak sandwich and a Coke. "Dad," I said, "Why not try something new?" My Mom chimed in: "Because we won't eat what we don't understand." I cracked up …
Why Redesign Your Business?
Did you know your business runs in cycles? The key to a successful business is to begin the process of change, growth and/or innovation before the preceding cycle of success runs out. Over the years, I've had an influx of prospective clients come to me with these exact words: "I want to rethink my business." I thought: Cool! Me, too! For me, I …
Step Into Your Leadership Potential
Whatever your business model, whatever your industry, your clients are crying out for your leadership. They want you to bring a community of like-minded people together to share creative ideas and solutions. They want to hear what you have to say on the subjects which are most important to them. They don't want to be brainwashed or …
On Being YOU in Business
One of my clients, George, asked me whether his marketing is "professional enough." He was worried that his text was "too personal" and didn't make his company look like a large company. George is a very funny, likable, insightful person. His email newsletter is extraordinarily humorous and real. He's always telling stories about himself and his …