The phrase "business redesign" might have you quaking in your boots. After all, who wants to start all over again from scratch? Ah. I think I can help by offering up a different definition for you to ponder. Business redesign isn't about tossing it all away and starting from scratch (unless you really, really want to do that). Instead, I think …
Redesign Your Marketing Model
If you've been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you... There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change! Have things changed in your business and …
If You’re Feeling Like Your Business Needs Redesigning, You’ve Come to the Right Place
Does this sound familiar? You're feeling restless. You yearn for "something new" for your business, but you're not sure what that something is yet. You know you have untapped potential in your, and you're ready to tap it -- big time. You're thinking, "My business model isn't working for me anymore. What's next for me and my business?" …
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Stop Copying Everyone Else’s Business Model!
When I looked at my business transformations over the past five years, I quickly came to one daring insight: when I tried to copy other people's business model, I got mediocre results. When I stepped outside of my own comfort zone (as well as what my industry says businesses "should" look like) and created my own business model, business …
Improvement versus Innovation When Transforming Your Business
How can you tell if you should just go after improvements, or if you should go after true innovation when transforming your business? Susan M. Grotevant of the University of Minnesota says, "Old organizations, like old people can become set in their ways." We tiptoe around innovation because it means getting rid of sacred cows, those projects, …
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Finding Time to Think About Redesigning Your Business
If you're not busy, raise your hand. Ha! I knew it! Everyone is busy. Everyone has a full calendar and a full To Do list. So where are you supposed to find time to think about the future of your business and how you will redesign it? Of course you know that you have to find the time to think about the future of your business or it will sneak up …
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