There are really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it! Do not wait for someone's approval or permission. Don't wait until you know more -- there's always an audience who knows less about a topic than you do who need to work with you today. Don't wait until you lose weight, or find …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
Free Information Isn’t Enough Anymore
I have ebooks, audios and videos sitting on my hard drive that I've never consumed. I bet you do, too. Free information is everywhere. Even if it's excellent, it's not always easy for your audience to digest it and create a strategy around it. The next place of growth for service professionals and information marketers is to take all the free …
Who Owns Your AI-Generated Content?
What's New: Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper's bolding, not mine): I'm not an attorney. But this clearly says they can reproduce, modify, or publish any of your content (both inputs and outputs). See Terms of …
How To Make the Most Out of a Business Networking Event
You’re not alone. Most people are uncomfortable walking into a room full of strangers. However, networking at business events can help you grow your business and allow you to do hands-on marketing research. Learning to mingle and to follow up with business networking contacts is crucial to your self-employment success. The following techniques will …
How To Make the Most Out of a Business Networking EventRead More
Should You Put Your Prices on Your Website? Pros and Cons
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …
Should You Put Your Prices on Your Website? Pros and ConsRead More