I'm going to be harsh here, so hold on to your hat. Have you CHECKED to see if people want your product or service? The first -- and ultimately the biggest -- mistake that small business owners make is that they fail to do adequate market research. We get overly-excited about a new idea and assume that our customers will love it, …
Why Marketing Fails: Introduction
We always want to know which marketing techniques are the best, the easiest, and yield the greatest results for our time and money. Any shortcuts to marketing are viewed with awe and respect. But what can you do when you try the "best" marketing techniques and they just aren't working for you? Do you ditch them? Or is there a simple tweak you can …
Someone Stole My Site: How To Defend Yourself When Someone Plagiarizes Your Website Text
I knew one day it would happen. Someone stole the text from my website and used it on their own website. Dirty rotten scoundrels! According to the US Copyright Office website (https://www.copyright.gov): “Copyright protection subsists from the time the work is created in fixed form. The copyright in the work of authorship immediately becomes …
Someone Stole My Site: How To Defend Yourself When Someone Plagiarizes Your Website TextRead More
How To Defend Yourself When Someone Plagiarizes Your Website Text
I hate when people steal text from my website and used it on their own website. Dirty rotten scoundrels! So what do you do? First, understand that most hosting companies and domain name registrars will take down a site that is fraudulent or that plagiarizes someone else's site, as long as you can show them proof. Even Google has a process to help …
How To Defend Yourself When Someone Plagiarizes Your Website TextRead More
Are You Cut Out To Be Your Own Boss?
I had an interesting discussion with one of my clients recently. She's been in business for six months and is ready to quit. (I have permission to share her story.) She writes, "I give up. Starting a business is so much harder than I thought it would be, so much more time-consuming. I was hoping to be making a profit by now! There are so many …
Self Sabotaged by Research
A woman in one of my mastermind groups posed a question recently: Why did she spend all her time doing research and never actually get on with doing the thing she was researching? She loved looking up information, finding resources, interviewing people, gathering facts. But taking these facts and applying them to her business seemed to …