We live in a society that says, "The more you do, the more successful you are." Blame it on the Puritan Work Ethic. We rush to get our family ready in the morning, rush to work, rush to get our job done so that we can rush home and go to soccer practice (Girl Scouts, skating practice, business meetings, dinners with friends, you name …
The Importance of Kitchen-Tested Recipes
When a cook is writing a cookbook, he tests each recipe in his own kitchen to make sure the instructions are 100% accurate. He may also have friends and colleagues test the recipe, as ovens, ingredients and altitude have a sneaky way of affecting a recipe's success. Let's relate this back to selling services and products. Regardless of your …
Booting Spammers Out of Your Mailing List
I've noticed a trend lately: a lot of sign-ups to my mailing list from the same IP address. So I did a little research and lo-and-behold, it's a "zombie" computer automatically signing up for ezines in order to steal the return address when you send the "thanks for signing up" autoresponder. (Those little stinkers!) So, what do you do? First, …
Who’s Minding The Store?
After I got out of the hot tub at 8:30 the one night, I noticed the water level was a little low. Since the hot tub is on the patio, it's easy to refill right from the outside hose. So I dutifully trotted over to the hose, dragged it to the hot tub, and started topping it up. It takes a long time for the hot tub to fill, so I left it running and …
5 Smart Tips to Re-engage Inactive Customers
Do you have people on your mailing list who don't open your emails? Do you have connections on social media who don't respond to your posts? Consider creating a re-engagement campaign to reconnect with them. First, if you can, segment your list and target your re-engagement campaign only to those who are inactive. That will help you to focus your …
Passion For Stealing
As many of you may remember, I had a lovely time a while ago with people stealing text from my website. Now, someone has upped the anty by stealing the layout and logo design of my website. How did I find out? A colleague noticed the similarities and let me know. I contacted the life coach who's logo and banner layout was extraordinarily similar …