Have you noticed lately that you are getting a lot of requests for link exchanges? At first you think, "Hey, great, someone noticed my website!" But look a little closer and you'll find that these are link exchange companies that are hired to find reciprocal links for their site. Most of these are sites you've never heard of. A link exchange may …
The 60-Second Newsletter Concept
Do you spend too much time writing your newsletter each month? Do your readers actually read it…or is it too long? These days your customers are time-constrained. There's always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much. Enter the "60-Second Newsletter" …
How to Get 300 Hours of Education a Year
I made an amazing discovery last month. Like you, I'm a busy business owner. Yet I need to continually learn new marketing techniques and new business ideas in order to maintain my expertise in my field. Where was I going to find time to do all that reading, listening, and studying??? As with most successful projects, lifelong learning is about …
Breaking Up Is Hard To Do: How to Fire Your Assistant, Website Designer, etc.
There must be something in the air. Three of my clients called me this week to talk about firing a subcontractor. One client asked me, "Can you please write an article about this so I know what to do?" And thus this article was born. We hire people to help us grow and run our small business: assistants and virtual assistants, website designers …
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Is Your Important Business Data Safe?
A few years ago we had a burglary in our office. Among the items they stole were two laptops. But our data -- especially our confidential client information -- was safe. Here's how: We don't keep client credit card information on our computers or in paper anywhere in the office. It's all kept online in our shopping cart, and it's only kept …
What’s Your Learning Plan?
People always focus on New Year's resolutions at the end of December, but I have a better way of ringing in the new year. I love to learn fresh ideas and new skills. The phrase Lifelong Learning truly defines the way I live my life. So this week, I wrote my "learning plan" for the next 12 months, in terms of business and marketing topics I want …