Small Business Consulting for the Self-Employed
When designing and delivering training classes for adults, there's only one question to ask: What is best for the students? In a student-centric model of training design and delivery, a good instructor knows that it's not about what you want to teach, but about what (and how) the student wants to learn. There are many ways to deliver training …
Which Teaching Method Is Right For You and Your Students?Read More
You MUST have a way to measure the results of all your marketing. Tracking the success or failure of a marketing techniques solves the age-old question of "Which marketing techniques should I use?" For instance: When you posted an status update on Facebook, did it increase traffic to your website? When you sent out your last email broadcast, …
Why Marketing Fails #7: Not Tracking Success and FailureRead More
One thing I know for sure: your customers are busy people. They see and hear your marketing message, and they may think, "Hey, that's a great product!" Then a child (or the boss) starts to scream, or an ice storm knocks out power, or they run out of gas on the highway, and POOF! -- Instant Distraction. Placing just one advertising message and …
Moving house is stressful enough; what do you do when you also have to move your home office and be up and running for business quickly? Here are some tips to help (from someone who just did it a two weeks ago!): The energy of a new home office feels great and it's like a new beginning! Pat yourself on the back for a job well done. And try …
Remember the childhood game, Pin The Tail on the Donkey? You would be blindfolded, spun around three times, and a paper donkey tail would be put in your hand. Your job was to "find the donkey" and attach the tail to it, without raising the blindfold. Lots of fun! (When you were 6 years old. Not so much today.) In business and marketing, working …
Do NOT follow the herd when it comes to choosing marketing techniques. Doing what everyone else does, or doing what's the latest-and-greatest hot trend, is a sure path to marketing failure. People tell me they want a marketing plan, but what they really mean is, "Tell me exactly which techniques to choose and when to do them." Guess what? There …
