Do you wonder why attendance for your webinars has decreased? Here's the reason and this will help you fix the problem. What I have seen in the past few years, and what my colleagues tell me they've seen as well, is that a large proportion of people won't attend the live webinar, but will choose instead to pick up the recording and listen to it …
Are You a Jumper or a Planner?
There appears to be two types of small business owners:Those who jump right into running their business, and marketing their products and services, with little or no planning. And those who plan a strategy -- and a service or product design -- before they ever dream of offering it to the public. Is one better than the other? Yes …
Forget New Year’s Resolutions: What Are You Most Proud Of?
Here's an amazing exercise for starting the New Year right. No -- it's NOT about writing New Year's resolutions! It's not about looking forward, but instead looking backwards. What's the point of looking backwards when a new year is on the horizon? Because what has happened, what you've accomplished is tangible proof of your effectiveness, …
Forget New Year’s Resolutions: What Are You Most Proud Of?Read More
Pet Peeve: Marketing in Holiday Cards
Call me anti-Grinch. I love when I receive holiday cards from vendors, colleagues and other business contacts. What I hate, though, is never receiving any other communication from them all year, and then when they finally do send a holiday card, there's a promotion for a sale or a discount coupon. Really people, get a clue! I received a holiday …
Getting Help through Your SBDC
Did you know you have already paid for business counseling services? America's Small Business Development Centers are funded through tax dollars and grants, and offer free counseling and low-cost classes to small business owners. I sat down recently with three people from my local Small Business Development Centers (SBDCs) and asked them to help …
Don’t Let Crazy Clients Drain You
A client told me the other day about a Crazy Client story that just happened to her: One of her clients emailed her on a Sunday morning. As a courtesy, she emailed the client back on Sunday evening (normally, she doesn't work weekends). Her client then complained that she "didn't get back to her quickly enough!" I sent MY client this blog post …