I've noticed a trend lately: a lot of sign-ups to my mailing list from the same IP address. So I did a little research and lo-and-behold, it's a "zombie" computer automatically signing up for ezines in order to steal the return address when you send the "thanks for signing up" autoresponder. (Those little stinkers!) So, what do you do? First, …
5 Smart Tips to Re-engage Inactive Customers
Do you have people on your mailing list who don't open your emails? Do you have connections on social media who don't respond to your posts? Consider creating a re-engagement campaign to reconnect with them. First, if you can, segment your list and target your re-engagement campaign only to those who are inactive. That will help you to focus your …
7 Steps to Create Your Autumn Marketing Plan This Summer
Is your marketing plan ready for autumn? Summertime is the best time to map out your strategy for your autumn marketing campaigns to produce incredible results. Whether you're launching a brand new product or service, or marketing a perennial offer, don't fall back into using the same old, tired marketing techniques. Spend some time now to …
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Email Marketing: Include Full Articles or Only Links?
It started as an innocent question on Facebook: do you prefer to get email newsletters with the full article in the email, or do you prefer to get a short description and link to read the article on the author's website? The response was intense on Facebook, so I sent an email to my entire list asking their preference, too. And the results are: …
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Self-Quiz: Is It Time to Re-design Your Website?
If your website is not giving you the results you want, or if your business has grown and changed over the past few years, many business owners start asking, Should I redesign my website now? Your website is the front door by which your customers enter. If it's amateurish, hard to read, difficult to navigate, or poorly designed, your customers …
8 Tips for Creating Videos to Market Your Services
First, let me get a secret off my chest: it took my colleague Pamela Wilson and I nearly 8 hours to create an 8-minute video. Yes, it's true...everything that could go wrong did go wrong. But I learned a lot along the way and I want to share some of this great adventure in video with you. Video is a super way to market your mastermind groups, …