A recent discussion on a message board got my attention. The discussion was about writing your own articles for your email newsletter or blog, versus using one of the free ones by another author which you can find on the articles banks. When I work with small business clients, whether they're marketing locally or nationally, I often encourage them …
When a New Business Model Sneaks Up On You
Claudia didn't have a "big plan" for redesigning her business. She knew she had outgrown her old business model of working with new mothers as her target audience, and had made the decision to stop actively marketing her business. Then things happened that she couldn't have foretold. Recognizing It's Time to Change Claudia confides, "I …
Getting Your Website Seen on Search Engines
When people search for you on Google, does your site show up on page 1 -- or on page 20 -- of the search engine results? Since 84% of internet traffic goes through search engines, being ranked highly by search engines will send you a huge number of prospective customers. Are search engines sending you enough traffic to build your …
The Lifetime Client: Find Them, Love Them, Keep Them
Don't go after the "once and done client" when you could be thinking about "lifetime clients" instead. Lifetime clients are those who come back again and again because they love what you have to offer and you've listened to their needs -- throughout their entire lifetime. Whether it's their entire human lifetime, the lifetime of their business, …
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A Lesson From The River
This summer has been a time of turmoil and change in our lives. But as often as I can, I go to the river and sit on a large rock, allowing the sights and sounds and the energy to open my heart and soul to the flow of the Universe. Two days ago, I went to the river with this question in mind: What are the really important lessons in …
Websites and Supermarkets: How We Hunt for What We Want
Imagine that you enter an unfamiliar supermarket or hardware store. Typically you're not going in these types of stores to browse around for fun: you know what you want before you walk in the door. How do you tackle the task of finding the specific item you want? For most people, they'll do one of two things: they'll grab the first employee they …
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