I went to a professional video techniques workshop one weekend with Rick Toone and Ken McArthur. They focused on the importance of planning when creating a video as a marketing tool for your business. They talked about being strategic in your intention for the purpose of each scene, the overall message of your video, and what will you do with …
The One Big Mistake Netflix Made
Earlier this month, I received the infamous Netflix email, telling me that they were increasing fees and separating their streaming package offering from their DVD-by-mail package offering. I read the rants by infuriated customers on Facebook and Twitter. But there was one glaring mistake that Netflix made that could have circumvented the whole …
Dealing With Overwhelm
As I sit here writing my "to do" list for the upcoming months, I can feel that weird little tingle in the pit of my stomach: Overwhelm. There's so much to do! How will I get it all done? Then I remember all the tricks and tips I've learned over the years of how to manage entrepreneurial overwhelm: 1. Breathe. Stop whatever you're doing, and take …
Will Facebook Terminate You? Facebook Strategy Tips for the Small Biz Owner
If you're seriously interested in using Facebook for marketing, you may be heading for trouble. The solution is easier than you think. If you make class announcements, offer products or services, or in any way do marketing for your business on your personal profile, Facebook could remove your account completely. According to the Facebook …
Will Facebook Terminate You? Facebook Strategy Tips for the Small Biz OwnerRead More
What Guitar Class Taught Me About Teaching
I just got back from my very first guitar lesson - FUN! And here's what I learned for all of you who are teachers out there. I have a renewed commitment to my students to help make my business and marketing strategy classes simple to understand. I've been a marketing teacher for 15 years and I'd forgotten what it's like to be a student to a …
Purple Envelopes – NOW You’re Being You
I saw a great article today, Purple Envelopes:How to Grab Your Prospect's Attention. It's a great marketing tip, and a great example on how being YOU can really help with your marketing success. Even if you don't do paper mailings, read the article. How can you apply this concept to your own marketing techniques? …