About 21 years ago, I set out to make a Vision Board for myself about my perfect business and my perfect life. At the time I was working a corporate 9-5 job, plus running a photography studio in the evenings, and photographing weddings every weekend. My corporate job was safe but a little boring, and working most evenings and weekends left me no …
Break the Glass Ceiling of Earnings
Remember the "Rule of the Glass Entrepreneurial Ceiling": If you work one-on-one with clients billable by the hour, you will eventually run out of hours to offer clients, thereby limiting your income. Ask yourself: "How can I work with groups of clients, or offer products and classes to many people, so that my income is not limited by the number …
Finding Time to Think About Redesigning Your Business
If you're not busy, raise your hand. Ha! I knew it! Everyone is busy. Everyone has a full calendar and a full To Do list. So where are you supposed to find time to think about the future of your business and how you will redesign it? Of course you know that you have to find the time to think about the future of your business or it will sneak up …
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Are You Going Where the Resources Are?
Each morning, as the sun begins to shine on the side of the house, the birds begin lining up on the lawn. They're very smart, entrepreneurial type birds: each morning, as the sun warms up the side of the house, tent caterpillars begin to climb up the house. It's like a buffet for birds. They understand instinctively what we resist intellectually: …
What Happens – Exactly – When People Receive Your Marketing Materials
Some things never change. People respond to marketing and advertising today much like they did in 1885, when Thomas Smith wrote Successful Advertising. He reminds us that repeated exposure to our message is the best way to get people to take action. If you send out one marketing message then get disappointed by the response rate, remember Thomas …
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Some (dark) Small Business Humor
Sometimes a helping of "de-motivating humor" can really cheer up your day. Yesterday, I received a catalog (a real one!) from Despair, Inc. Despair's premise is that motivation only comes from within and all those motivation speakers and posters do diddly-squat to motivate employees and small business owners. So they've come up with their own line …