Aly and I spent the day at the beach on Sunday. Having been to the NJ Shore many times before, I had a sort of sixth-sense about which waves would come up higher on the beach and soak our feet, and when it was safe to walk on the hard-pack sand near the water's edge. But Aly wasn't used to walking on the Atlantic Coast beach and he couldn't gauge …
If Consumers Can’t Trust Their Friends, Who Can They Trust?
Consumer trust of the messages they see on TV, read in the newspapers, and even the product and service suggestions their friends make is down 50% in the past two years, according to a study described in an Advertising Age article, "In the Age of Friending, Consumers Trust Their Friends Less." Yet we use testimonials, social media and …
If Consumers Can’t Trust Their Friends, Who Can They Trust?Read More
Why People Need You
Heard a great quote from CopyBlogger for all of us who speak and teach and write: "We’re valuable precisely because we can cut through the noise and give them only what’s useful and relevant to them." Sometimes I think, "Everyone knows what I know!" There is so much free information on the internet, it can get disheartening when you're trying to …
When Social Media Really Works
A few months ago, I posted a note on my Facebook page about how our cat brought a dead mouse into the house, got chased around by us (looking like idiots), and eventually dropped the dead mouse in the cat toy box alongside her catnip toys. My peeps loved that note and shared so many stories of the cool things their cats have done (with and …
Taking Risks – Ready or Not!
I invite you to join my on a journey where I'll either fall flat on my face, or soar above the clouds. This is my year of Risk Taking. Every year I have a "theme" for what I'll do or be that year. This year's theme is taking risks; last year's theme was keeping focus. I might as well start off taking risks early, eh? So here goes: Business Risks …
The Collapse of Superwoman
Two days after celebrating my mother's 70th birthday in late October, my throat got that tell-tale scratchy feeling. You know the one. It's predicts the advent of the dreaded November Bronchitis season for me. I seemed to be able to fight off this first round in early November before it became full-blown, but the dry cough lingered all month, …