The Self Employment Blog

If you could ask a small business expert one question, what question would you ask?

Over the years, small business owners have asked me all sorts of questions about growing their business. In fact, they’ve asked so many questions that I can’t answer them all!

So I thought this month it was important to have a call where you can ask me anything about growing and running your business — for free!

Click here to register for this free teleclass.

Here are some questions we covered in last month’s Ask Karyn Anything teleclass:

• “How can I tell if I have competitors for my new business idea?”
• “What are the best marketing techniques for 2009?”
• “How do I stay firm when quoting my fees?”
• “What is the best way to use social networking sites?”
• “What are the best ways to market my mastermind group?”

I can’t wait to discuss the answers to your questions in July’s Ask Karyn Anything call!

This free teleclass is July 23, 2009 — 1:00 – 2:00 PM eastern

Class will be recorded, so if you miss it, registered participants will be able to download the audio recording and listen to it later.

Click here to register for this free teleclass.

Your pricing strategy should reflect your worth and what the market will bear for your skill level and type of service.

Research the average fees for your type of business so that you know your prices are in line with expectation. If you can’t get competitor pricing information, try Brenner Books. If your experience warrants it, increase your pricing to reflect your higher skills, knowledge and experience. If you’re not sure how to create a pricing strategy, research it online or talk with a small business consultant or mentor.

If you know you need to raise your fees but don’t know how, or you’re feeling uncomfortable doing so, read my article How To Raise Your Fees.

I never had so much fun cleaning my desk!

Today I created an “accountability day” for myself, to clean my desk and declutter it. I hate doing this sort of thing alone, so I enlisted my friends on Twitter and Facebook to hold me accountable.

If you want to see the great (and really, really funny!) back-and-forth conversations, check out my profile and photo album on Facebook.

Everyone loved this idea! So much so that everyone wanted to have a Clean Your Desk Before It Rebels accountability day of their own. Here’s what I propose:

1. Choose a day during the week of July 6 when you’ll pledge to clean your desk, declutter your office, file your paperwork.

2. Choose a time you will begin and a time you will end. Setting clear goals will help you to focus.

3. If you’re on Facebook or Twitter, friend me here:

http://www.facebook.com/KarynGreenstreet

http://www.twitter.com/kgreenstreet

4. Post your start date and time, and your “before” photo, on your blog or on Facebook. Don’t be shy or embarrassed by your “before” photo of your office…we’re all in this together. (Make sure you post your start date and time to my Wall in Facebook, or use #cydbir in your Twitter tweet, so we can find everyone who is participating. I want to make sure I’m following your progress on your CYDBIR day!)

5. Every 30 minutes or so during your day, post a tweet or message about your status: How are you doing? What have you gotten done so far? Where are you stuck?

6. Post photos along the way so we can all celebrate and cheer you on!

Here’s what my tweets looked like the day I cleaned my desk:

• 1:45 – I’m spending the afternoon cleaning off my desk. Nag me. Poke me. Make me do it! Don’t let me off the hook, folks! <grin>
• 2:15 – All Client folder are sorted and stored properly.
• 2:32 – discovered a Lowe’s gift card while cleaning my desk…from Xmas! This is not a good sign. I wonder what it’s worth???
• 2:43 – running a anti-virus full system scan – might as well clean ALL my desk!
• 2:48 – all book writing project binders and class lesson plan binders put away neatly, with their own labels no less!
• 2:54 – found overdue library books. This is going downhill fast.
• 3:01 – oh, great, a HUGE thunderstorm is coming. How can I clean my desk if I can’t SEE my desk?
• 3:05 – awwwww…found a wonderful photo of my great grandmothers, from 1957 while going through a pile of papers. Things are looking up! (They’re so cute.)
• 3:07 – supply closet – done!
• 3:14 – okay, thunderstorm is scary. Will shut computer down now but I PROMISE to continue to clean my desk! Be back soon!
• 3:15 – re-hung my Vision Board so it was more secure. Yippee!
• 3:18 – sorted my to-be-read and what-I’m-reading-now book pile. Good stuff here.
• 3:29 – uncovered and cleaned my favorite Bowl-O-Rocks. (I like to use them in meditation and when talking with clients on the phone as a focusing tool.)
• 3:35 – had cookies and milk with my husband while the thunderstorm went by. Back to cleaning!
• 3:45 – most papers cleaned up, put away, books stacked…now on to the dusting!
• 3:50 – done! And with 10 minutes to spare!

I posted photos along with each of these tweets to my Facebook photo album. Everyone got a kick out of encouraging me, teasing me, and watching my progress, and I had so much FUN cleaning my desk!

My next personal CYDBIR day is July 8, starting at 10:00 AM eastern. (I have two desks!)

I’m always nagging my clients about being accountable: doing what they say they’re going to do and running their businesses according to their personal values. Now it’s time to turn the tables!

This is my desk. It’s a great desk. It does exactly what I need it to do, and never complains.

But I’ve neglected it for two weeks, just kept piling papers on top of papers. No excuse, really. Just lazy.

Today is “Clean My Desk Before It Rebels Day.”

It’s now 1:45 PM eastern. I promise you, by 4:00 PM eastern, this desk will be SPOTLESS! All tasks completed, all papers corralled, everything in its proper home. Heck, I’ll even give it a dusting off, too, just for good measure.

This is what I posted on Facebook and Twitter, asking my social media friends to help me be accountable: “Time me. If I don’t complete this task, ridicule me. Nag me. Don’t let me off the hook!”

A LITTLE WHILE LATER…

It’s 3:50 and I’m done! Thanks for all your support!

You can see the whole process, start to finish, here.

Whilst sitting on the ferry boat to Ellis Island yesterday, what do I see but “Le Grand Bleu,” a one of the largest private yachts in the world!  (And yes, that is a speed boat AND a sail boat sitting  inside the deck of  Le Grand Bleu.)

Sheesh! Just the other day my husband and I were saying, “Wouldn’t it be nice to have a little sailboat here at our lake?” Now that I’ve seen Le Grand Bleu, my vision for what’s possible is shifting, growing, leaping and bounding!

Small business owners by their very nature are big thinkers. So it’s not that we think too small; it’s that, sometimes, we don’t know what’s even possible until we see it in front of our faces. Open your eyes, look around. But don’t be envious when someone is doing what you want to do or has what you want to have.

Whether it’s Le Grand Bleu, or a TV show staring one of your competitors,  or a guru with less experience than you who gets a publishing deal or a big speaking gig… instead of being envious of others who’ve made it, or who have what you want, thank them for opening your eyes up to a new level of possibility.

(So I’m sending a “thank you” to Eugene Shvidler, current owner of Le Grand Bleu. You’ve opened my eyes to the possible.)

Warmly,
Karyn

http://yachts.monacoeye.com/yachtsbysize/pages/legrandbleu01.html

Designing Effective Workshops and Teleclasses

begins July 14

Is it time to add workshops and teleclasses to your service offerings?

A good workshop design allows students to learn with ease, and allows us, the presenter and facilitator, to speak with comfort and centeredness.

Teaching gives us an opportunity to build a trusting relationship between ourselves and our students, who may be current or future clients.

In this HANDS-ON 5-week teleclass, you’ll learn how to:

• Construct lesson plans and objectives – the “script” of any good class
• Design exercises for optimal student learning and participation
• Create both a live workshop AND a teleclass from the same lesson plan
• Set prices and handle registrations
• Market your workshop or teleclass – fill those seats!

Here is a great opportunity to start — and finish — a class design project in five weeks, AND get feedback from the instructor. Walk away with a class design of your own, and start teaching it immediately!

For more class details and to register:
http://www.passionforbusinesslearning.com/dewt/
What Students Say…

“Thanks for presenting a fantastic class. You shared all of the pieces required for creating a class or workshop, and you role-modeled by giving us such a valuable and well-designed class. I feel I now have the tools and greater confidence to complete the classes I’ve been wanting to offer to my network. Thanks also for being so available to support us during the class. It was great to have your personal input with our homework!”

–Julie Cohen, PCC
Career & Personal Coach
Owner, Julie Cohen Coaching
Class Date/Time

This five-week teleclass begins July 14, 2009

• July 14
• July 21
• July 28
• August 4
• August 11

All teleclasses are
1:00 PM – 2:00 PM eastern

Class will be recorded, so if you miss a session, you will be able to download the audio recording of the live class and listen at your leisure.

Bonus

A PDF version of my 86-page e-book, Designing Effective Workshops and Teleclasses, is included with this class as your student guide.

Registration Information

Registration fee: $185 for the five-week teleclass.

For more class details and to register:
http://www.passionforbusinesslearning.com/dewt/

http://www.youtube.com/watch?v=58f-RHl3UUM

Using social media sites like LinkedIn, Facebook and Twitter, I asked people to recommend their favorite books on email marketing. By far the most popular answer was “Email Marketing: An Hour A Day” by by Jeanniey Mullen. Here’s the rest of the suggestions:

• Email Marketing: An Hour A Day by by Jeanniey Mullen
• Total E-Mail Marketing by Dave Chaffey
• Emarketing Excellence by PR Smith and Dave Chaffey
• E-Mail Marketing For Dummies by John Arnold
• Internet Marketing and Promotions by Peter Kent and Tara Calishain
• Email Marketing By The Numbers by Chris Baggott
• Sign Me Up by Matt Blumberg
• Advanced Email Marketing by Jim Sterne
• The Practical Guide to Email Marketing by Jordan Ayan
• The Quite Revolution by Bill Nusey
• The Truth About Email Marketing by Simms Jenkins
• Permission Marketing by Seth Godin

A big Thank You to everyone who gave me your book suggestions.

Recently I heard a story that bears repeating:

Several years ago, a well-established company had hired a website designer to create their website for them. After working with this graphic artist for several years, they decided to move to a new graphic artist (my colleague). At the same time, they decided to move to a new hosting company, so they simply copied their website files from the old hosting company and moved them to the new hosting company. After all, they owned the website, didn’t they?

The surprising answer is No. Since the previous graphic artist  and the client didn’t have a “work for hire” written agreement, many courts would say that the previous vendor still owned the work. And “work for hire” agreements might not cover the copyright complications of both the graphics work done on behalf of the client, and the software coding work done.

It would seem to me that a fair resolution to this type of case would be to use the assumption that the website designer was doing work for you, and therefore you own the work. In the legal world, this may not be the case, as websites include both graphic work and software coding work. These two types of work are protected differently under copyright law.

You can read more about this type of situation here:

“Who Owns Your Web Site?”

and

“Who Owns Your Web Site Anyway? The Surprising Truth…”

If you’ve hired a website designer to design your site, check your written contract. Make sure it clearly states that YOU own the website upon full payment to the designer. If you never had a written agreement with your designer (or if your current agreement does not have this clause in it), it’s time to re-negotiate with your designer. Get it in writing. This is no time for verbal agreements.

Our Passion For Business website design contracts clearly state that you own the copyrights to the work we do for you. There’s just one item where this may not apply: if you purchase stock photography or graphics for your site, then the original artist owns the copyright. Most stock photo websites will grant you a license to use the photo/artwork, but will not give you the full copyright to the artwork. (This is also the case if you use a pre-designed theme for a blog, or plugins for your site/blog. The original designer of those retains the copyright.)

If you feel awkward or embarrassed to speak with your website designer and ask for this in writing, then you are putting your business success in jeopardy. Don’t delay. Take care of this immediately.

What happened to my colleague in the above situation? She had to completely re-design her client’s website to comply with copyright law. It was good news for her: a nice revenue stream and a new, ongoing graphic design relationship with the client. It was bad news for the client: they had to pay for a brand new website design or risk being sued by the previous graphic designer. In the end, the client got a BETTER website than they had before, but at the cost of a lot of time, money and frustration.

Read the companion blog post: Has Your Website Designer Disappeared? for tips on what information you need to get from your website designer to protect your website.

Have you ever wished there was a magic word you could say to get people to do whatever you ask? Unfortunately, there’s no such thing, but Steve Martin, the author of “Yes: Fifty Scientifically Proven Ways to be Persuasive” has a pretty surprising suggestion.

Watch this video from MSNBC “Your Business” TV show  for more information.