Is Election Stress Affecting Your Business?

Posted by on Oct 24 2016

Whether it’s the USA election or Brexit, September 11 or Hurricane Katrina, the uncertainty that surrounds world events brings up anxiety in people and changes their behavior, which in turn affects your marketing and sales.

I’ve spoken with several colleagues who are having a difficult time filling autumn classes or getting clients to commit to a contract, where they never had a problem before. These are high-skilled people with long-term reputations for excellent sales and marketing skills.

So I started asking around to see how widespread it is: Are you seeing anything different in your business these past few months?

I’m hearing a chilling response from my colleagues, clients and members: Yes, things appear different over the past few months, with their own businesses and in discussions they’re having with their own colleagues.

One possible explanation is that Americans are feeling extremely anxious about the elections and people in Europe are feeling anxious about Brexit.

Anxiety makes people hesitate before making a big commitment. They second-guess themselves. Many people take a wait-and-see approach when anxiety is high.

What You Can Do

Talk with your customers. While the political events may be serious, so is the rest of their personal and professional life. Reach out to customers and remind them that their dreams and goals will not go away, and instead of freezing in place, they should consider where they can empower themselves to take action. What is one next step they can take that will propel them forward?

For your own business situation, know that these anxieties come and go, and you don’t always have control over them. You can plan for these swings by keeping your finger on the pulse of how your customers are feeling, whether you sell to the general public, or to other businesses. Pay attention to these trends so that you can get ahead of the curve with strategic planning and nimble marketing. (And pay attention to your own reaction to world events – are you freezing in place, too?)

Pay attention to world events through the lens of “How will this make my customers feel and react, and how long will this event affect them?” You don’t want to make pivotal and long-lasting changes in your business and marketing model if your customers will only be affected by an event for a short time.

Where to Keep Your Finger on the Pulse

There are several places you can pay attention to what’s happening with your customers’ feelings and actions.

  • You can find a monthly consumer confidence index here. Simply scroll down to the Countries menu and select one or more countries to compare their confidence numbers.
  • Here’s a list of business confidence for many different nations as well.
  • Here’s the most recent Stress in America results from the professional association for psychologists, the American Psychological Association. It talks about how adults are feeling about the stress related to the election (in a non-partisan way):
  • The Marketplace and Edison Research Economic Anxiety Index is here.
  • Several major publications regularly interview business leaders about their outlook for their business/industry, and your local Chamber of Commerce may do so as well. Just Google “business leader outlook” to find relevant survey results. (Note: because Google will show you a series of results, even historic ones, you might want to put the current year in your search terms so that you get current results.)

What Do You Think?

What’s happening in your business? Is it steady or have you seen changes? Share your thoughts on my blog.


2 comments for now

Category: Business Strategy & Planning, Marketing

Weather Emergency? Tips on Running Your Business Offline

Posted by on Oct 04 2016

I wrote this blog post four years ago when Hurricane Sandy was upon us. Now we have a new one coming our way: Matthew. So I figured this was the perfect time to re-post this!


Our offices are right in the cross-hairs of Hurricane Sandy. Here are some tips for running your office “offline” in case you lose electric or access to the internet, from all my wonderful Facebook Friends!


Karyn Greenstreet First tip would be: Contact clients and students to tell them the office might be closed.


Suzanne Hiscock This is a preventative tip:  Don’t skimp on webhosting/servers if you have an online business.


Shannon Cherry Power up everything you can before hand. If you have my-fi, know how to use it. Power up meaning- fully charge!


Maureen Flatley Back up batteries, camp stove for coffee, battery operated lanterns, drinking water, lots of simple snacks…….this is our approach.


Suzanne Hiscock Another prepare ahead tip:  get a hand-crank phone charger.


Christine Clifton be aware of what you access ‘in the cloud’ and take steps to backup files/data on your hard drive/a toast drive – so you can work ‘offline’


Suzanne Hiscock Oh, and make backups of your entire site if your website is hosted in the storm’s path.


Karyn Greenstreet Print out important files, so you can work offline even if your computer isn’t available. Include all important email addresses and phone numbers.


Maureen Flatley Internet based email has been a godsend too.  We live on the water, north of Boston and have a lot of flooding and power outages.  You can’t plan for everything but there are some basics.  When we have lost power for more than 24 hours and couldn’t access our technology it reminded us that you can’t completely eschew paper records and that we lived for years w/ out email or texting.


Christine Clifton set an out of office message on your cell/email, letting people know what’s going on and you may be offline.


Maureen Flatley I put all of my important documents into email so I can access them from anywhere for any reason.  So if I’m in midstream w/ something – which I am today – I can get to it if I decamp to another location.


Karyn Greenstreet That reminds me, Maureen…I use Evernote for the same purpose. I have Evernote on everthing so that no matter where I am, and what machine I’m using, I have everything at my fingertips.


Donna Soffen take care of any (in this case) end of the month autoship changes or additions before you lose power. and contact anyone in your upline/downline that isnt in the storms potential path & ask them to help take care of any customers/new recruits that might enroll or purchase from your site that they can see from their backoffice- on your behalf.


Karyn Greenstreet Another tip: get a blank journal. If your power is out for 5 days (like ours was last year), there’s nothing so scrumptious as writing “by hand” again.  🙂:)


Kathy Milici Have plenty of chocolate on hand! 🙂:)


Angie Robinson Keep a list of your nearest Starbucks – coffee, outlets, and wi-fi


Karyn Greenstreet Good idea, Angie, and Panera Bread has wifi and outlets, too … as does our local library.


Marlene Hielema Pen and lined paper to write with so that if your computer runs out of battery power, you can still jot stuff down. Books to read. Deck of cards to play manual solitaire. Scrabble game.


Karyn Greenstreet Another tip: backup all your files, preferably to an online backup service like Mozy, Carbonite or iDrive. That way you can access everything from a new computer, if yours gets damaged in the storm.


Sherice Jacob Invest in a UPS in case the power goes out, you’ll have a few minutes to save everything.


Carole Sevilla Brown I’m with Sherice. My power back-up gives me about an hour and a half reserve power. This is a good reminder that it would be a good thing to have a few evergreen posts in reserve for times like this. And I’ve got lots of batteries for my digital voice recorder because I do a lot of “writing” that way.


Lisa Wood have a car charger on hand to charge your phone, plus an adapter to charge other electronics


C.J. Hayden Give your clients and team members a backup email to reach you in case your usual one goes down. Has happened to me more than once with natural disasters and regional power outages.


Terri McMahon Zwierzynski Thanks for reminding me to backup my website (every Monday!) Honestly, I’d find it hard to focus on work, with kids and dogs and the whole differentness of the situation. So I’d go with a good book, candles/lanterns, a deck of cards and a few boardgames.


C.J. Hayden Oh, and if your phone service is a landline, make sure you have an old-fashioned handset that requires no power to operate. You may keep phone service but lose power. Happened to us in the ’89 San Francisco quake.


Would YOU add anything to this list?


4 comments for now

Category: Running a Strong & Efficient Business

Don’t Wait to Become an Expert

Posted by on Sep 24 2016

There’s really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it!

Do not wait for someone’s approval or permission.

Don’t wait until you know more — there’s always an audience who knows less about a topic than you do — and there’s always opportunity for you to learn more.

Don’t wait until you lose weight, or find the perfect clothing, or get Botox. Decide once and for all that other’s judgment of your physical features is their problem, not yours.

Don’t wait until you’ve crafted the “perfect” speech or the “perfect” lesson plan. Do the best you can, and tweak after each time you speak. Speaking and teaching are living arts; you get better each time you do them.

Don’t wait until you have enough money or time to put on a huge workshop or start a big mastermind group. Instead, gather a small group of people, and start where you stand. You’ll grow your participants along the way each time you offer your class or mastermind group.

Don’t wait until you’ve written the most elegant blog post or book. If you need another pair of eyes on your writing, there are thousands of people in the world who need the same thing. Find a writing buddy and get your writing out into the world.

And finally, don’t wait until the fear goes away. It won’t go away. Instead, decide that you’ll work through the fear, you’ll be bold and brave — because it’s far worse to have regrets.


no comments for now

Category: Business Strategy & Planning, Creating, Marketing & Teaching Classes, Marketing

Passion For Stealing

Posted by on Sep 08 2016

As many of you may remember, I had a lovely time a while ago with people stealing text from my website. Now, someone has upped the anty by stealing the layout and logo design of my website. How did I find out? A colleague noticed the similarities and let me know.

I contacted the life coach who’s logo and banner layout was extraordinarily similar to mine, and within two days, she modified her logo and banner.

In another instance, the entire text from my home page was on another coach’s website. Within three days, she had removed it and replaced it with her own text. In both these cases, they said it was their website designer who had stolen my ideas.

Can we not trust website designers? Can we not have clauses in our contracts with them, stating plainly that they are creating original websites for us and any damages for copyright infrigment will be fully upon the website designer?

And why should I have to pay an attorney to get these modifications made, or to take people to court?



6 comments for now

Category: Website Planning
Tags: ,

9 Must-Have Items to Put in Your Welcome Email

Posted by on Aug 15 2016

Think of a new customer or a new person to your email list as a guest in your home. How will you make them feel welcomed and appreciated?

Your first email to them, your “Welcome” email, can begin that relationship, and turn a one-way conversation into a conversation that goes both ways between your business and your customer. Make it count.

Over the past several years, people have become accustomed to building personal relationships with a business via email. They reject companies and service providers where they don’t feel they’re being honored.

Send the first email out automatically, within a few minutes after a person subscribes and opts-in to your email list. It can be one email, or a series of emails, triggered by a person joining your list.

What a Welcome Email will do for you

A well-crafted welcome email – whether it’s confirming a person’s subscription or offering immediate access to your content – can build trust and a rapport with your audience. It sets the tone of future communication, starts a conversation, helps reinforce your brand and message and acknowledges how important they are to you.

Consider it your calling card; it’s your one opportunity to knock their socks off with meaningful content that solves their problems or answers their questions. You want them to open future emails from you.

Be warm, professional, helpful – and human.

Some tips on what you should put in your first email

  • Welcome them to your community. Remind them how they got on your list – did they sign up for a free offer, did they make a purchase from your online store, or did they hear you speak or teach somewhere?
  • Thank them. Acknowledge that you’re grateful they chose your content, or for their purchase.
  • Talk to them about what they’ve signed up for. What kind of content can they expect? If they bought something from you, let them know how to access that item or when they can expect to get it.
  • Give them more than they expected. Offer links to important and helpful content on your website, or links to audio files, documents or webinar and video content.
  • Tell them how often they can expect your emails. You should be sending email newsletters at least once a month, but once a week is better. Whatever you choose, be consistent.
  • Provide them with links to your social media accounts as another way to connect.
  • Answer frequently asked questions. Are there questions that pop up all the time which a list of FAQs could answer quickly?
  • Continue the conversation. If you promised something in return for their signing up, make sure they got it. Follow up with a survey asking them wha they think about your product or service. Remember: Even if it’s free, they’re still a customer. They’re consuming your content.
  • Tell them how to unsubscribe. It’s important that you give clear instructions on how to get off your list.

Doubling down with a double opt-in

Sometimes asking people to confirm their email address – known as a “double opt-in” – will be your first electronic correspondence with a customer. By asking people to double opt-in, you’re ensuring a quality list of real email addresses. The double opt-in is meant to get people to click on a link to confirm their email address. Some people don’t do this right away – or they don’t do this at all – so you might have to send a reminder. You can also check the list of people who signed up but didn’t confirm their subscription to check for obvious misspellings in their email addresses.

I’d love to hear from you

Are you sending out Welcome emails? Do you add anything to them aside from the 9 items listed above? Do you send them automatically or manually? Share your story, comments and questions in the Comments area below. 🙂


19 comments for now

Category: Internet & Social Media Marketing, Marketing, Running a Strong & Efficient Business

28 Ways to Say No

Posted by on Jul 26 2016

Would you babysit my pet tarantula next week? No.

Is it okay if I bring my twelve cousins to your birthday party? No.

Can we extend our contract for six months but not increase the price? No.

Sometimes saying No is easy!

Finding the right words to say No can trip us up. And without the right words, we sometimes say Yes when we don’t mean it, causing stress, frustration and bad feelings.

In one of my mastermind groups, we brainstormed a lot of ways to say No, depending on the given circumstances and what type of No we wanted to give.

Here are 28 ways to say No. While these are business-related, you can modify them for personal use as well:

When No means: No

  1. I can’t take on your project at this time
  2. I’m not accepting any new clients
  3. I’m not comfortable doing what you’re asking
  4. I’m not willing to do what you’re asking
  5. I’m not the right person for the job
  6. I have other commitments that prevent me from doing this
  7. We have a policy in our business that we don’t do that
  8. My schedule is so busy and I’m committed to work/life balance
  9. Right now my priority is X and everything else I’m declining
  10. I’m not able to take on that type of responsibility
  11. Our original agreement was for X; I’m not willing to change that agreement mid-stream
  12. I have an appointment that I can’t reschedule
  13. I want to spend more time doing (fill in the blank)
  14. I don’t enjoy that work
  15. My decision is final
  16. I won’t go

When No means: I can’t do X, but I can offer Y instead

  1. I’m not comfortable doing X, but I’m available to do Y within certain parameters
  2. I’m not really qualified to do this work, but I can recommend an excellent person who might be able to help you
  3. I’d rather work on Y
  4. I’d rather do it this way than the way you are suggesting
  5. I can’t do this myself, but I can ask my assistant to do it for you as long as it only takes 30 minutes like you promised
  6. That’s too little money for this type of work, how about Y?

When No means: I can’t do it now, but I can do it later

  1. I’m not accepting any new clients until September
  2. Can we schedule this for next week instead?
  3. I’m booked solid for August
  4. This Wednesday is really bad for me
  5. I don’t work on Fridays
  6. I need to leave work by 5:00

And, of course, there’s the always-useful, plain old fashioned No. As in, Just Say No. Without preamble, without excuses, without guilt.


7 comments for now

Category: Running a Strong & Efficient Business

Next »