2015 Learning Survey Results

Posted by on Sep 23 2015

In September 2015, I conducted a Learning Survey of small business owners and solo entrepreneurs to determine how their learning preferences had changed since the last time I conducted the survey in 2013.

1,816 small business owners and solo entrepreneurs completed the survey. You can download the PDF results summary report here.

I hope you find this information helpful in understanding your students and how they like to learn.

I don’t think there’s anything more important in the world than teaching others what you know and empowering them to use that knowledge to have a better personal and professional life. Keep teaching!

Please leave your comments and questions below…I’d love to hear your thoughts.

P.S. If you haven’t taken the Learning Survey yet, there’s still time. Take it here and get 18 great free biz-building bonuses from great business mentors, just for taking the 3-minute survey. :)

Other Helpful Resources:


Let’s connect on Facebook and Twitter!


50 comments for now

Category: Creating, Marketing & Teaching Classes

Free Webinar: Want to Know How Your Customers Prefer to Learn?

Posted by on Sep 16 2015

What Your Students Want: Trends in Adult Education

Free Webinar – September 17 –  3:00 PM eastern

The world of adult education is changing quickly, and if your revenue stream relies upon offering educational content to your audience, this webinar will give you insights into how adults prefer to learn today!

I’ll give you a first look at the Learning Survey results, and talk about modern trends in adult education that match the modern adult lifestyle.

We’ll also cover how learning preferences and learning styles impact the choices you make when delivering training and educational materials to your customers.

We will have plenty of time for YOUR questions about how you design, market and deliver educational material to your customers.

Register here:


If you can’t attend the webinar live, sign up anyway! The webinar will be recorded, and I’ll email you when the recording is available.


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Category: Running a Strong & Efficient Business

How to Facilitate Introverts and Extroverts in Your Group or Class

Posted by on Sep 08 2015

Whether you teach classes, run mastermind groups, or offer group coaching programs, understanding what makes introverts and extroverts tick will help you run your group better.

We all know there are two personality styles that are polar opposites of each others, right?

I wish it were that simple.

Introversion and extroversion are on extreme ends of a line, a continuum. Sometimes people will be strongly to one side or the other on that continuum, but often people exhibit mixed tendencies, especially in a group setting where there is rapport and trust.

For example, an introvert like me (yes, I consider myself an introvert! :) ) might be quiet around new people, but very gregarious when with my mastermind groups. I might be quiet when I’m the student and trying to absorb new information, and highly extroverted when I’m the teacher. We all fall somewhere on the spectrum, and often it’s situational.

So let’s define what we mean by these terms:

An introvert gains energy by being alone, and expends energy when in a group setting, like a mastermind group. Being an introvert doesn’t mean a person is shy; it means he needs quiet time alone to process the outcome of the group meetings and recharge his batteries before he wants to get back into the group-mode again.

An extrovert gains energy when she is out in the world, especially brainstorming with a group of people. She’s excited to share ideas and to process her thoughts verbally in the group. Sometimes she gets her best ideas while talking through a problem with other people.

How do you facilitate a group that includes both types?

An introvert needs quiet time, even a minute or two, to collect his thoughts and reactions to a given problem or situation. Giving the entire group a few minutes to write down their ideas on their own, before sharing, can give the introvert the space he needs to process.

On the other hand, the extrovert needs time to talk out loud, to process her thoughts while she’s actively communicating with others. Knowing this, you can allow the extrovert a few minutes to explain her situation: she just might find clarity — or even solve her problem herself — simply by talking openly about it.

Between meetings, give each of these types a way to communicate with the entire group, possibly through an online message forum. The extrovert will appreciate the ongoing connection to the group and the introvert can take his time to process internally, then communicate at his leisure.

How can you tell if a group member is an introvert or an extrovert?

It’s not possible to pigeon-hole someone and label them as “all introvert” or “all extrovert,” but there are tendencies the psychologists have identified that you can (and should) pay attention to:

  • an introvert makes more and sustained eye contact
  • an introvert will appear to think before she speaks
  • an introvert may disappear during breaks, or talk deeply with only one person during breaks
  • an introvert may seem shy around the group in the beginning, until he gets to know everyone better
  • an introvert needs quiet time away from the group to relax and process
  • an extrovert will appear energized by being in the group situation
  • an extrovert jumps right into the conversation and thinks while he speaks
  • an extrovert may prefer to talk with 3 or 4 people during breaks
  • an extrovert will interact with everyone in the group, even in the beginning, because she loves to meet new people
  • an extrovert may enjoy additional social time with the group after the official group meeting ends

As a mastermind group facilitator, teacher, or group coaching mentor, you will foster a tight, powerful group by being aware of these two personality types and giving each what they need.


12 comments for now

Category: Creating, Marketing & Teaching Classes, Start and Run a Mastermind Group

How Do You Prefer to Learn?

Posted by on Sep 02 2015

As more small business owners are searching for ways to learn new business and marketing skills, I’m noticing some changes in the way that small biz owners prefer to absorb and learn new business-related education.

The ground is shifting very quickly when it comes to education and the delivery of training materials and information.

I’m conducting a research study to find out exactly which ways you like to absorb new content, learn new skills, and acquire new knowledge for your business and professional life.

I’ve put together a quick, 3-minute survey with ten easy questions for small business owners and solo entrepreneurs. Yes, just ten questions. It’s as simple as that!

But even 3 minutes is a lot when you’re busy, so we’re making it irresistible by offering you 18 practical, helpful educational bonuses for free, just for completing the survey.

Can I ask you the favor of taking just 3 minutes from your schedule today to take my survey? Here’s where you can take it online.

(The link will open in a new window/tab.)

Thank you for your help!

P.S. Would you like to see a summary of the results of this survey? Once you complete the survey, you’ll be asked if you want a copy of the summary. I’m happy to share the findings of this research with you, and all I ask in return is that you answer the survey questions…just 10 of them. Take the survey here.

P.P.S. Please share with other small biz owners and solo entrepreneurs you know. Share the love!  :)


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Category: Creating, Marketing & Teaching Classes

6 Copywriting Steps for Non-Copywriters

Posted by on Aug 25 2015

It’s “back to basics” time, so let’s talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling services or products.

In a previous blog post, I gave you some formulas you can use to write good headlines for your sales pages and newsletters. (If you didn’t see the post, you can still read it on my blog: 3 Headline Formulas for Non-Copywriters.)

Here are the basic six steps you’ll need:

First, know thy audience.

This sounds so familiar, right? But do you really know what it means and how to DO it? Before you begin writing, close your eyes and put yourself in your audience’s shoes. Ask yourself these questions:

  1. Who are they? Specifically, who is your ideal customer? It’s important for you to spend some time thinking about them as real people, not a mass of humanity known as “my prospective customers.” They’re not a mass of faceless humans. They’re real people with real dreams and challenges.
  2. What do they want? This is no time to lack bravery. Do not take the simple way out and say something banal here, like, “They want to be happy,” or “They want to grow their business.” Instead, ask yourself what they specifically want. What are they trying to achieve in their personal and professional life? What problems get in their way? Where are they stuck?

Now, write a headline that promises to help them create the life they want, or helps them solve a problem.

You can read more about writing headlines here in this blog post. Remember, the whole purpose of writing a headline is to grab their attention.

Next, help them to get to know you and trust you by honestly talking about their dream or their challenges.

Give them some practical tips. Give them examples. Tell them a story about how you have been where they are, and/or how you helped others to create the life of their dreams. Above all, educate them so that they receive real value from you. This isn’t the place to fluff it up.

This next one is the hard part, the part where nearly everyone falls down: You have to make the offer.

You have to tell them what you are offering, and ask them to buy. Be clear and straight-forward here. Tell them the benefits of your product or service, exactly what they’ll get, the price, and how to buy. Answer any questions you think they might have about your product or service.

This is no place to be shy. If you don’t believe completely in what you are selling, why should your customer? You don’t need to be aggressive or manipulative; just tell them how you can help them and make an offer. Trust their own intelligence that they’ll know if it’s a good fit or not.

To help build your credibility, share testimonials from your satisfied customers.

Testimonials that tell how the customer benefitted from your product and service are best. It’s far better to have a testimonial that said, “I was able to create my lesson plan and teach my first class within one month of taking Karyn’s program,” than to have a testimonial that says, “Golly, Karyn is a great teacher.”

What were your customers able to DO after using your service or product? What outcomes and results did they get?

The final step is the Call To Action.

What action do you want them to take? Should they visit your website for more information? Should they click a button to buy the product or service? Should they call your office to schedule a time to talk? You have to tell them exactly what to do next so there is no confusion.


Copywriting is no mystery. There are some straight-forward formulas that work every time. But you have to be willing to ask for the sale.

Are you ready to try these copywriting steps in your own business? Where can you tweak your existing copywriting to make it more compelling?

I’d love to hear your copywriting stories, comments and questions! Share your stories in the comments below. :)


6 comments for now

Category: Internet & Social Media Marketing, Marketing

Which Teaching Method Is Right For You and Your Students?

Posted by on Aug 03 2015

When designing and delivering training classes for adults, there’s only one question to ask: What is best for the students?

In a student-centric model of training design and delivery, a good instructor knows that it’s not about what you want to teach, but about what (and how) the student wants to learn.

There are many ways to deliver training material to your students, but the two most important ones are the Lecture Method and the Workshop Method.

You’ve seen and participated in the Lecture Method thousands of times: the teacher gets up in front of the group and delivers the material, while the students listen and take notes. Occasionally the students ask questions. This works great when there is a lot of new, introductory material to be delivered and the students have no experience with the topic.

In the Workshop Method, a collaborative learning environment is established. The teacher uses hands-on exercises, Q&A, and discussions to help the student cement what they’re learning in a real-world environment and begin to apply it immediately. This method is ideal for adult students who bring a wealth of background experiences to a class, who need to apply what they’re learning to the real-world environment quickly, and need to stay motivated.

Is one method better than the other?

No. But the Lecture Method has the risk of being much more boring! An all-lecture class can easily put your students to sleep, especially if you’re teaching via teleclasses where they can’t see you.

Some teachers choose the Lecture Method because it allows them to be the “sage on the stage” instead of the “guide on the side.”

Smart teachers choose the Lecture Method, wisely, when there is a great amount of foundational information the students are required to learn.

Really smart teachers use both methods: the Lecture Method for the basics, then switching to the Workshop Method to allow students to process the material in a real-world atmosphere and apply what they’ve learned. This is especially helpful when you factor in that adults begin to lose attention and focus after 10 minutes of doing anything. Switching back and forth between the two methods helps keep student engaged in the learning process.

Here’s an example of how I use these two methods in a class I teach:

In my Marketing Planning class there is a lot of foundational information to learn about the psychology of marketing and creating a strategic marketing plan for your business. These lessons are generally taught using the Lecture Method, but I throw in some discussion questions and allow a fairly large chunk of time for Q&A. When we move into the lessons about writing your own marketing plan, we switch to the Workshop Method.

Here’s how I apply the Workshop Method in class:

  • I ask students about their specific situation and how they’ll apply what they’ve learned in class to their own marketing plans and campaigns.
  • Sometimes I have a student in the “hot seat” to talk about their challenges, and the rest of the students act as a mastermind group, brainstorming with each other to come up with best practices and creative solutions to problems.
  • I give them homework assignments that they can submit to me for review and comments, which keeps the learning going strong between class sessions.
  • Students write their marketing plan in a step-by-step format using a workbook I’ve designed for the class.
  • I ask questions related to the material where students fill in the blanks from their own life experiences. (You’d be surprised how much you know about marketing just by having been a consumer all these years!)
  • I ask students to debate the pros and cons of choosing specific marketing techniques.

Getting your students active in their learning process keeps the energy high, keeps them motivated, and most importantly, keeps them learning at a peak rate.

And while you’re at it, consider this: When giving speeches, what if you combined the Lecture Method with the Workshop Method? Professional speakers, too, can spice up their speeches by moving away from the I Talk and You Listen model.  :)

Special Note:

Want to learn a step-by-step method for designing classes for adults, classes that they’ll love? Join me for my ClassDesign program beginning on September 24, 2015. Click here for all the details!

Class Design begins Sept 24



8 comments for now

Category: Creating, Marketing & Teaching Classes

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