Reinventing Your Marketing Model

Posted by on Apr 18 2014

If you’ve been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you

There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change!

Have things changed in your business and marketing?

  1. Your audience isn’t reacting to your marketing techniques the way they used to.
  2. You are bored with your marketing techniques, so you’re not doing them as consistently as you once did, and the quality of your marketing is suffering.
  3. You’ve become complacent because business is going great, and stopped paying attention to “big picture” strategic marketing planning.
  4. Your marketing techniques are stale, outdated.
  5. You’re totally freaked out by the amount of work you have to do, so some things just get put on the back burner, like marketing (and remembering to eat).

Time to shake things up!

Last time I counted, there are over 80 offline and online marketing techniques you can use. There’s one for everyone. Why not try a new marketing technique you haven’t tried yet but have always been curious about?

If you’re feeling the innovation itch, why not combine two techniques into something original and noteworthy?

For instance, could you combine a free, funny bumper sticker giveaway with a contest?

What about combining a free webinar with a SEO using a strong article or blog post, to increase sign-ups and boost your mailing list?

Pick a new technique or combine two! Jazz it up!

Here’s the trick.

Don’t overwhelm yourself with trying to do 20 new marketing techniques at once. Choose one, learn all about it, try it out, track your results, and master that technique. Then do it again with the next new one.

Having an annual marketing plan will help. You could schedule a new marketing technique each quarter, based on your goals and what you’re promoting that quarter.

Maybe it’s time to delegate?

One big reason why seasoned business owners don’t do the level of marketing that they should do is that they simply run out of time and energy. Just because you’re the business owner doesn’t mean you have to be the head of each department.

I know, I know: you’ve heard that you should delegate a million times. Hey, just do it! (Do I have to pester you?) Consider finding someone who can implement some (or all) of your marketing techniques for you, so you can focus on your core competencies, the unique gifts you bring to the world.

I’d love to hear your thoughts. Where do you feel you need to shake up your marketing model?


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Category: Internet & Social Media Marketing, Marketing, Rethinking Your Business

Deep Thoughts about Your Target Audience

Posted by on Mar 31 2014

Rethinking and transforming your business means looking at all aspects of it, even those pieces you think are sacrosanct, like your target audience.

I know you spent a lot of time defining your perfect customer and even more time building relationships with the customers you have.

Here are some “what if” questions to ponder that might open your eyes to new ideas:

  • WHAT IF you could serve the people who also serve your customers? For instance, I’m a small business consultant and coach. What if I could serve the financial advisors, accountants, virtual assistants, website designers, human resource and training companies who serve my customers?
  • WHAT IF you could serve a different target audience? Let’s just pretend for a moment that you didn’t want to offer one-on-one private services anymore, but you didn’t want to throw away all that knowledge and experience either. Could you create a training program to teach people how to become what you are? Then they could serve your original target audience.
  • WHAT IF you could narrow your target audience to one from a specific demographic? For instance, let’s say you are a graphic artist and you’ve been working with local companies to design their marketing materials. What if you focused solely on service firms, or solely on manufacturing firms? What if you focused only on businesses which make more than $1 million a year? Or focused only on women-owned businesses? Or focused solely on businesses with a strong social-responsibility stand?
  • WHAT IF you could ponder all the past customers you’ve had and choose the ones that you most enjoyed working with? What do they have in common?

You don’t have to make a major shift to a brand new target audience, though that is one viable business reinvention strategy. You can re-define who you most enjoy working with and which clients are the most profitable, transforming your business to align more with your goals and values.


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Category: Rethinking Your Business
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Increase Your Income With a Powerful Marketing Plan

Posted by on Mar 13 2014

This webinar series begins March 24

Course Overview

Create your marketing plan in six weeks, and use it to create the business and income you desire.

This webinar series is designed for self-employed small business owners (from beginners to veterans) to delve deeper into the topic of marketing your products and services. Learn a structured approach for planning your marketing that you can use year after year.

(I use this exact system for creating my quarterly marketing plans and for launching new products and services all year long!)

Too Many Marketing Ideas, No Central Plan

Do you have many ideas for your marketing but no central plan for bringing it all together?

Do you find yourself scrambling and hustling to get your marketing done, often recreating the wheel?

This hands-on webinar workshop allows you to explore a new way to strategically synchronize your business thoughts and goals through a simple and easy marketing plan that will catapult you into the greatest future for your business.

Don’t let your marketing techniques sit alone without integrating the other techniques you’re using, and gain power and momentum for all your marketing campaigns.

You Will Learn  AND Do

In this 6-week webinar, you will learn:

  • How your marketing plan fits into your overall business strategy and goals.
  • How to create both a Product and Services Funnel and a Marketing Funnel.
  • How to select the most powerful and productive marketing techniques for your target audience and where they are in your Marketing Funnel, saving both time and money.
  • Understand the psychology of what your customers really want from you (you’ll be surprised!).
  • Analyze your competition so you can stand out from the crowd.
  • How to set your prices and fees for your products and services.
  • How to create a marketing campaign calendar to reduce stress and overwhelm when marketing.
  • How to choose the right Traditional and Internet marketing techniques, based on your goals, your style, and your skill set.
  • How to set your marketing budget, big or small.
  • Integrate your marketing to make it powerful and efficient.
  • How to test and track your marketing campaigns to determine which ones are working for you and which ones you should dump.

For more information about this webinar series, and to register, click here:



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Category: Internet & Social Media Marketing, Marketing, Passion For Business News, Upcoming Classes & Teleseminars

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